Interactive Power BI dashboard analyzing campaign spend, sales, ROAS, ROI, conversions, and regional marketing performance using Power Query, DAX, and star schema modeling.
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Updated
May 19, 2026
Interactive Power BI dashboard analyzing campaign spend, sales, ROAS, ROI, conversions, and regional marketing performance using Power Query, DAX, and star schema modeling.
Dashboard iklan digital interaktif dibangun murni di Excel: 4 dropdown filter + engine array formula dinamis atas 4.380 baris data 2023. Temuan: blended ROAS 0,81 menyesatkan — campaign Sales untung 1,62x, 50% budget parkir di objective tanpa revenue.
Analisis performa iklan digital 6 klien agency sepanjang 2023 (4.380 baris) pakai Python & pandas. Temuan: 50% budget parkir di objective tanpa revenue, campaign Sales sebenarnya untung ROAS 1,62, kebocoran funnel ada di tengah bukan di checkout.
Kasparro Applied AI Engineer Assignment – Agentic Facebook Ads Performance Analyst
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