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roas-analysis

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Interactive Power BI dashboard analyzing campaign spend, sales, ROAS, ROI, conversions, and regional marketing performance using Power Query, DAX, and star schema modeling.

  • Updated May 19, 2026

Dashboard iklan digital interaktif dibangun murni di Excel: 4 dropdown filter + engine array formula dinamis atas 4.380 baris data 2023. Temuan: blended ROAS 0,81 menyesatkan — campaign Sales untung 1,62x, 50% budget parkir di objective tanpa revenue.

  • Updated Aug 7, 2026

Analisis performa iklan digital 6 klien agency sepanjang 2023 (4.380 baris) pakai Python & pandas. Temuan: 50% budget parkir di objective tanpa revenue, campaign Sales sebenarnya untung ROAS 1,62, kebocoran funnel ada di tengah bukan di checkout.

  • Updated Aug 7, 2026

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