conversion-analysis

Система собирает заполненные формы из bitrix24, фильтруя их от лишних данных (звонков и не валидных лидов) и сверяет с продажами в 1С по определённому алгоритму.

Trial activation analysis for a 30-day SaaS trial — behavioural event data, conversion driver analysis, dbt SQL models, and an interactive analytics dashboard. Built for the Splendor Analytics Data Analyst Challenge.

Analyzed cross-regional marketing data to optimize telecommunications campaign performance and ROI.

Скрипт для контроля и подсчёта показателей KPI для операторов колл-центра. Предоставляет аналитику и инструменты для контроля за корректностью заполнения карточек клиентов и лидов в Bitrix24

End-to-end data analyst focused e-commerce analytics project analyzing the impact of AI Search and Zero-Click behavior on conversion, revenue, and funnel performance using SQL, Python, and Tableau.

Скрипт не принимает excel файлы и работает напрямую с БД. Посчитает конверсии и статусы клиентов (новый, с колёс и т.д.), а также предоставит информацию о первых и последних покупках.

End-to-end data analytics project analyzing 120+ marketing campaigns across Google, Facebook, Instagram, LinkedIn, Email & YouTube. Includes data cleaning, EDA, ROI analysis, conversion funnel analysis, and an interactive web dashboard (Chart.js) deployed on GitHub Pages.

Product funnel analysis for Metrocar ride-sharing app.

План A/B-тестування для щотижневої конверсії підписок у мобільному додатку з використанням MDE, розрахунку розміру вибірки та фреймворку прийняття рішень.

Marketing Funnel & Conversion Performance Analysis using Python, Pandas, and Matplotlib

End-to-end customer funnel and revenue leakage analysis using SQL and Python

End-to-end Product Analytics project using MySQL, SQL, Python, and Tableau. Analyzes customer behavior, purchase funnel, product performance, category insights, and interactive dashboards to support product decisions.

SQL analysis of free trial conversion metrics, regional performance, and revenue impact across a 1-month subscription product.

GA4 e-commerce funnel analysis using BigQuery SQL and Tableau to model conversion drop-offs, estimate revenue leakage, and turn event-level data into an executive dashboard.

RavenStack SaaS Analytics is an end-to-end business analytics project built to investigate customer conversion, support workload, and churn/retention for a SaaS business. I worked with five interconnected datasets covering customer accounts, subscriptions, feature usage, support tickets, and churn events.

Marketing funnel and lead conversion analysis using the Bank Marketing Dataset. Includes conversion insights, drop-off analysis, and channel performance evaluation.

E-commerce product analytics case study using DuckDB SQL and Python to analyze funnel leakage, conversion, retention, and cart abandonment.

4.1M+ e-commerce events analyzed with PostgreSQL to identify funnel drop-offs, alternative purchase journeys, product conversion gaps, and category performance.

Trial Activation & Conversion Analysis a workforce management platform covering scheduling

Marketing Funnel & Conversion Analytics Dashboard using Python and Power BI. Analyzed customer conversion journeys, funnel performance, campaign outcomes, and marketing KPIs through data cleaning, preprocessing, and interactive dashboard visualization.