Software Engineer | Backend · Cloud · DevOps · AI
I work mainly with backend development, AWS, and automation.
Most of my work involves building APIs, working with databases, developing pipelines, managing deployments, and improving application scalability and maintainability.
I also spend time exploring AI integrations, especially practical use cases involving LLMs, account-based data, RAG, and tool calling.
Outside software engineering, I work on Meta Ads, video editing, AI video generation, Canva designs, and meme content.
Working on software for an advertising platform focused on turning campaign performance data into actionable insights.
- Developing backend APIs and service-layer business logic for advertising workflows.
- Working with campaign management, ad creation, and keyword bidding functionality.
- Integrating advertising account data into reporting and performance analytics workflows.
- Building action-oriented analytics to support campaign performance decisions.
- Structuring API responsibilities to improve maintainability and support evolving business requirements.
Worked on integrating a chatbot using Retrieval-Augmented Generation (RAG) and tool calling to help users ask questions related to their advertising account.
- Implemented RAG-based retrieval for relevant account information.
- Integrated tool-calling workflows to fetch account-specific data.
- Enabled users to ask questions about their campaigns, advertising performance, and related metrics.
- Connected AI responses with backend account data and application workflows.
Building practical experience in cloud infrastructure, deployment automation, and CI/CD pipelines.
- Working with AWS services and cloud environments.
- Understanding application deployment and operational workflows.
- Automating repetitive development and deployment tasks.
- Exploring reliable and repeatable delivery practices.
Exploring the integration of AI into software applications, with a focus on practical use cases rather than AI as a buzzword.
- LLM-powered application workflows.
- AI-assisted analytics and decision support.
- API integrations and automation.
- Building useful software around AI capabilities.
Alongside engineering, I actively work on digital marketing, content creation, visual design, and AI-powered media.
- Creating and managing Meta advertising campaigns.
- Exploring audience targeting, campaign performance, and creative optimization.
- Understanding how content, advertising, and analytics work together to drive engagement.
- Editing short-form videos and social media content.
- Experimenting with AI-generated videos and creative workflows.
- Combining storytelling, visuals, sound, and AI tools to create engaging content.
- Designing Canva templates for social media and digital content.
- Creating visual assets, layouts, thumbnails, and promotional designs.
- Exploring design systems, typography, composition, and branding.
- Running and managing a meme page.
- Creating relatable and shareable content.
- Studying audience behavior, trends, engagement, and content performance.
- Combining creativity with consistency and experimentation.
- Design for clarity before complexity.
- Automate repeatable workflows.
- Keep deployment processes predictable.
- Build systems that are easy to debug and maintain.
- Understand the trade-offs behind technical decisions.
- Use AI where it creates real value, not just because it is available.