English · 中文
You shoot. We handle the rest — with AI. Rawback is the photography platform for the AI era: a permanent home for camera photos, with AI that understands, edits and remembers them.
| English | 中文 | |
|---|---|---|
| Rawback-Investor-Deck-EN.pdf | Rawback-Investor-Deck-ZH.pdf | |
| Web | en/index.html | zh/index.html |
Seed round · 13 slides · September 2026. The PDFs open right here on GitHub. The web decks are single-file HTML — clone or download the repo, open en/index.html in any browser, scroll to page through (keep the assets/ folder alongside; the deck loads its photographs and fonts from there).
The problem — camera photos have no home. RAW files stay stuck on SD cards or die in folders nobody can search. Cloud photo apps are built for phones: they barely tolerate RAW, and EXIF and gear are invisible. Editors like Lightroom edit photos, but nothing remembers where, who, or why.
Why now — three curves are crossing. Cameras are growing again (9.44M shipped in 2025, +11%, second straight year of growth). Camera-to-cloud is mainstream — Adobe bought Frame.io, and Canon, Nikon and Leica upload from the body. And AI agents want personal data: 10k+ public MCP servers, with Claude, ChatGPT and Gemini all speaking it.
The model — three layers, one library.
| Layer | What it does | |
|---|---|---|
| 03 | AI | Videos from photos · tagging · re-editing · long-term memory of your work |
| 02 | Image intelligence | Auto rate · auto group · auto dream recaps · people · places |
| 01 | Unlimited storage | Originals kept forever on object storage — 2 TB today, no architectural ceiling |
The product — upload, understand, create, connect.
- Upload from anywhere — camera direct, desktop app, CLI or iOS. Originals kept untouched.
- AI understands — rates, groups and recaps; knows places, people and mood.
- AI edits and creates — re-edit a frame, build a video, write the story.
- Open to every tool — web, iOS, desktop, CLI, and MCP for agents.
Your data, your rules. Private by default · bring your own S3 bucket · bring your own AI key · never a silent delete.
Business model — freemium plans, metered AI.
| Free | Lite | Pro | Max |
|---|---|---|---|
| $0 | $4.99/mo | $14.99/mo | $44.99/mo |
| 5 GB · 200 credits | 200 GB · 1,500 credits | 600 GB · 5,000 credits | 2 TB · 20,000 credits |
Plus add-ons (storage, AI credits, face packs), Alipay / WeChat passes for China, and an enterprise tier later.
Where we are. The product is finished and live on web, iOS, desktop, CLI and MCP. Payments are live (Stripe, Apple Pay, Alipay, WeChat Pay), in five languages and China-ready. Next: distribution — which is what this round buys.
Market, competition, roadmap and the ask are in the full deck.
- Product — rawback.app
- CLI, for humans and AI agents — rawback-app/cli
- Homebrew tap — rawback-app/homebrew-tap
Rawback-Investor-Deck-{EN,ZH}.pdf— the decks, ready to send.en/,zh/— single-file HTML decks (open in any browser; print to PDF), plus preview images. They reference../assets/for photographs and load their fonts from Google Fonts.src/— slide sources, one HTML file per slide, plus the deck index (deck.json).assets/— photographs used in the decks, shot by the founder.
Leo · Founder · Singapore annatar.he@gmail.com · rawback.app