Partner, Spirit Executive | AIMS International Ireland · Founder, Stillbound.ai
Commercial leader who builds. Nearly 20 years in commercial roles across enterprise (Diageo, AB InBev), hypergrowth (Georgian Bay Spirit Co., $6M to $26M) and turnaround (DrinksGenius, €2M). Since March 2026 I ship software with AI coding agents as a one-person team. The green squares below are that.
- AIMS International Ireland / Spirit Executive. Senior appointments in beverage alcohol, FMCG and consumer. Technology & AI practice group.
- Stillbound.ai. Business intelligence for distilleries. First paying customer.
| Stillbound / CaskIQ | Business intelligence for distilleries that still run on spreadsheets | live, private |
| Stillbound Research | How much whisk(e)y is ageing worldwide: 60.4 million casks, from 6,139 distilleries and 3,675 sources. Plus stills and a cask taken apart in 3D | live · case study |
| AI Readiness Score | Find out whether your business is ready for AI, in ten questions | live, private |
| Distill (iOS) | Design a whiskey, then find out whether it is any good | App Store · case study |
| Distillery Map | We believe the world's first open map of distilleries: 6,139 in 141 countries, every pin sourced | live, free · case study |
| Stillbound Arcade | Distilling science, taught through five small browser games | play · case study |
| FarmAI Ireland | The first AI editorial for Irish farming | live · case study |
| Gorey Whiskey Club | A whiskey club for a market town, and its first festival: seven Irish makers, four venues, one weekend | live · case study |
| CoastLens | Where a coastal council should inspect before a storm, not just that one is coming | live, team · case study |
Diageo Canada (Director, On-Premise & National Accounts, $80M portfolio) · Georgian Bay Spirit Co. (employee #7, Head of Marketing & Sales) · Rogers Communications · Labatt / AB InBev (Stella Artois) · DrinksGenius (Director, turnaround) · UCD AI for Business, 2026.