Position the site for everyone who works at a computer

apps/website/marketing/positioning.md

@@ -0,0 +1,81 @@
+# Positioning (since 2026-10-18)
+
+Godmode is the AI coworker for everyone who works at a computer. You tell it the task in plain words, it does the
+computer work start to finish, in your own browser and apps, and hands it back done.
+
+It replaces "Like Grok Bot. But with Claude." (2026-10-07). Grok Bot lives inside Cursor, a code editor, so that line
+spoke to developers. The new audience is everybody else.
+
+## Who it is for
+
+Office staff, assistants, freelancers, small-business owners, shop owners, marketers, salespeople, bookkeepers,
+recruiters, agencies. People who lose hours a week to logging in, copying, pasting, downloading, filling forms and
+writing the same emails. Not developers (they are welcome, but we don't sell to them).
+
+## The promise
+
+- Headline: **Your computer work. Done for you.**
+- One line: Tell Godmode what you need. It opens your browser and apps, signs in, clicks through and finishes the job.
+- Proof, in plain words:
+  - Signs in with your own logins and 2FA codes, and never sees your passwords.
+  - Works in the websites and programs you already use. No coding, no IT project.
+  - Does the whole job, not a draft: download, fill in, file, send. By default it asks you before important steps
+    (sending, paying, deleting, posting) unless the task already told it to go ahead.
+  - Runs on its own: every Monday, when an email arrives, when a price changes.
+  - Remembers how you like things.
+  - Message it from your phone, Slack, Telegram or Teams.
+  - Runs on your own computer, Mac or Windows.
+
+## Jobs to show (use these, in this order of priority)
+
+1. Email and admin: inbox sorted and replies drafted, meetings booked, forms filled, documents filed.
+2. Marketing and ads: ad reports from Meta, Google and TikTok, pausing ads that don't sell, new ad texts, social posts
+   scheduled, review replies, competitor prices watched.
+3. Finance: invoices collected from portals, receipts matched, payment reminders drafted, spreadsheets updated.
+4. Online shop: orders, "where is my order" emails, stock checks, product texts, returns.
+5. Sales: CRM updated after calls, leads researched, follow-ups drafted.
+6. Research: compare tools or suppliers, market lists, price alerts.
+
+Never lead with coding, bug fixing, pull requests, test suites or servers.
+
+## Claims to keep accurate
+
+- Not "no API keys" or "nothing to connect": instant email/Slack triggers need a connected account (Composio),
+  CAPTCHA solving needs the user's 2Captcha/CapSolver/Anti-Captcha key, Teams needs an Azure bot. Say "no coding".
+- Not "always asks first": asking is the default, it skips it when the task already says to do that step.
+- Passwords are hidden from the AI and blacked out in chats and logs, not in screenshots.
+- Banks that confirm logins in their phone app still need the user; say "it asks you when a site wants your phone".
+- The always-on version for a spare computer installs with one copy-paste command (Founding members get help).
+
+## Words
+
+Use: computer work, busywork, the task, start to finish, done, your logins, your apps, plain words, no coding, asks
+before anything important, its own Mac.
+
+Avoid in headlines, ads and posts: Claude Code, MCP, API, VM, virtual machine, git, Docker, terminal, headless, CLI,
+computer use, browser use, open source, MIT, model names as the hook, "agentic". "Powered by Claude" is fine as a small
+trust line. "Agents" is fine once the reader knows what Godmode is ("AI coworkers" first).
+
+## Headline bank (site, ads, posts)
+
+- Your computer work. Done for you.
+- Stop doing work a computer can do.
+- Tell it the task. Get it back done.
+- ChatGPT tells you how. Godmode does it.
+- It logs in, clicks through and finishes the job.
+- Monday's busywork, done before you're up.
+- Your first AI employee. Working by Friday.
+- The coworker who does the copy-paste.
+
+## Hooks for short videos and posts
+
+- "I gave my AI coworker my Monday to-do list. Here's what it did before 9."
+- "It logged into 6 supplier portals, downloaded 23 invoices and filed them. I was making coffee."
+- "My ads report used to take 2 hours every Friday. Now it's in my inbox at 4."
+- "Stop copy-pasting between tabs." (screen recording of Godmode doing it)
+- "POV: you told your computer what to do in one sentence."
+
+## Offer (unchanged)
+
+14 days free, then $39/month or $29/month yearly. Founding 100 until October 31: setup call with the founder,
+price locked, 10 hours back in 30 days or full refund, code FOUNDING20.

apps/website/marketing/x-ads-plan.md

@@ -1,5 +1,12 @@
 # X Ads launch plan — Godmode
 
+> Status 2026-10-18: every X ad is paused since 2026-10-10 (EUR ~500, no sale). A new paid test needs Daniel's explicit OK
+> (cap, kill rule, payback). If one ever runs, it follows marketing/positioning.md: everyday computer workers, not
+> developers. Target small-business owners, office and admin staff, marketers, e-commerce sellers and freelancers
+> (interests: small business, productivity, Microsoft Excel, Shopify, e-commerce, digital marketing, virtual assistants;
+> keywords: busywork, virtual assistant, invoices, spreadsheets, "where is my order", ads report). The developer keyword
+> list below (claude code, openclaw, hermes agent, grok bot) is retired.
+
 Ads account: https://ads.x.com/manager/18ce55kuefv/campaigns · Landing page: https://usegodmode.com
 
 Goal: start 7-day free trials of Godmode Pro ($39/month, or $348/year = $29/month) with founders, operators and

apps/website/src/components/Footer.astro

@@ -12,7 +12,7 @@ const year = 2026;
         <span class="text-[16px] font-semibold tracking-[-0.03em]">Godmode</span>
       </a>
       <p class="mt-4 max-w-[280px] text-[14px] leading-relaxed text-muted">
-        The AI coworker that works like a human on your computer. Made in Germany by {LEGAL.company}.
+        The AI coworker that does your computer work, start to finish. Made in Germany by {LEGAL.company}.
       </p>
       <p class="mt-6 flex items-center gap-2 font-mono text-[11px] text-dim">
         <span class="live-dot !size-1.5"></span> All systems local
@@ -27,7 +27,6 @@ const year = 2026;
         <li><a class="hover:text-text" href="/use-cases">Use case library</a></li>
         <li><a class="hover:text-text" href="/playbook">Playbook</a></li>
         <li><a class="hover:text-text" href="/vs/grok-bot">Godmode vs Grok Bot</a></li>
-        <li><a class="hover:text-text" href="/showcase/radiowelle">Case: an app in both stores</a></li>
         <li><a class="hover:text-text" href="/download">Download (customers)</a></li>
         <li><a class="hover:text-text" href={SITE.repo} rel="noopener">Source code (MIT)</a></li>
       </ul>

apps/website/src/components/Nav.astro

@@ -10,9 +10,9 @@ interface Props {
 const { home = true } = Astro.props;
 const base = home ? '' : '/';
 const links = [
-  { href: '#features', label: 'Features' },
-  { href: '#crew', label: 'Agents' },
   { href: '#use-cases', label: 'Use cases' },
+  { href: '#features', label: 'Features' },
+  { href: '#crew', label: 'Your team' },
   { href: '#security', label: 'Security' },
   { href: '#compare', label: 'Compare' },
   { href: '#pricing', label: 'Pricing' },

apps/website/src/components/sections/Capabilities.astro

@@ -7,23 +7,23 @@ import Character from '../ui/Character.astro';
 <section id="features" class="relative py-20 sm:py-28" data-track-view="features">
   <div class="container-x">
     <div class="max-w-[820px]">
-      <p class="eyebrow" data-reveal><span class="n">02</span> What it can do</p>
-      <Words text="Everything a coworker needs. *Nothing* you have to build." class="h-section mt-6" />
+      <p class="eyebrow" data-reveal><span class="n">04</span> What it can do</p>
+      <Words text="Everything a great assistant does. *No coding* needed." class="h-section mt-6" />
       <p class="lead mt-6 max-w-[620px]" data-reveal style="--d:200">
-        The best parts of today’s AI agents — browser use, computer use, memory, automations, chat apps — in one app
-        that runs on your device, with your access.
+        Everything you’d want from a great assistant: it signs in, clicks through, remembers how you like things and
+        keeps working while you sleep. All on your own computer.
       </p>
     </div>
 
     <div class="bento mt-16 grid gap-3 md:grid-cols-6">
       <!-- 1. Browser with your sessions -->
       <article class="card flex flex-col md:col-span-4" data-reveal>
         <div class="p-7 pb-0 sm:p-9 sm:pb-0">
-          <span class="chip chip-brand"><Icon name="globe" size={12} /> Browser use</span>
+          <span class="chip chip-brand"><Icon name="globe" size={12} /> Your browser</span>
           <h3 class="h-card mt-5 text-[24px]">Picks up where you left off — signed in as you.</h3>
           <p class="mt-2.5 max-w-[520px] text-[15px] leading-relaxed text-muted">
-            Import your Chrome profile and Godmode continues your sessions: cookies, logins, open work. It browses the
-            real web in a real Chromium, not a sandbox that gets flagged as a bot.
+            Bring over your Chrome logins once and Godmode gets into your email, your shop and your supplier portals the
+            way you do. No setup per website, and if a site wants a tap on your phone, it asks you.
           </p>
         </div>
         <div class="relative mt-8 flex-1 px-7 sm:px-9" aria-hidden="true">
@@ -46,8 +46,8 @@ import Character from '../ui/Character.astro';
               </div>
               <div class="flex flex-col items-end gap-2">
                 <span class="chip chip-brand session-chip"><span class="live-dot !size-1.5"></span> Signed in as you</span>
-                <span class="chip">2,418 cookies imported</span>
-                <span class="chip">Chrome · Default profile</span>
+                <span class="chip">Your logins imported</span>
+                <span class="chip">Chrome · signed in</span>
               </div>
             </div>
             <div class="agent-cursor" style="--x1:18%;--y1:62%;--x2:62%;--y2:78%"></div>
@@ -58,11 +58,11 @@ import Character from '../ui/Character.astro';
       <!-- 2. Background computer use -->
       <article class="card flex flex-col md:col-span-2" data-reveal style="--d:80">
         <div class="p-7 sm:p-8">
-          <span class="chip chip-brand"><Icon name="mouse-pointer-click" size={12} /> Computer use</span>
+          <span class="chip chip-brand"><Icon name="mouse-pointer-click" size={12} /> Your apps</span>
           <h3 class="h-card mt-5">Works in the background. Your mouse stays yours.</h3>
           <p class="mt-2.5 text-[15px] leading-relaxed text-muted">
-            Share a window and Godmode clicks and types into it behind the scenes — even when it’s covered. Keep working,
-            or go to bed.
+            Excel, Outlook, your accounting program: Godmode clicks and types into them behind the scenes, even when the
+            window is covered. Keep working, or go home.
           </p>
         </div>
         <div class="relative mt-auto h-[190px] overflow-hidden" aria-hidden="true">
@@ -71,24 +71,23 @@ import Character from '../ui/Character.astro';
         </div>
       </article>
 
-      <!-- 3. Its own Mac -->
+      <!-- 3. Asks first -->
       <article class="card flex flex-col md:col-span-2" data-reveal>
         <div class="p-7 sm:p-8">
-          <span class="chip chip-brand"><Icon name="monitor-smartphone" size={12} /> Virtual machines</span>
-          <h3 class="h-card mt-5">Give it its own Mac.</h3>
+          <span class="chip chip-brand"><Icon name="hand" size={12} /> You stay in charge</span>
+          <h3 class="h-card mt-5">Asks before anything important.</h3>
           <p class="mt-2.5 text-[15px] leading-relaxed text-muted">
-            One click spins up an isolated macOS VM on your device. The agent installs, runs and breaks things in
-            there — your Mac stays untouched.
+            Emails to customers, payments, deleting, posting in public: Godmode prepares it and asks you first, unless your
+            task already said to go ahead. One tap and it carries on.
           </p>
         </div>
         <div class="mt-auto px-7 pb-7 sm:px-8 sm:pb-8" aria-hidden="true">
-          <div class="window terminal font-mono text-[11.5px] leading-[1.75]">
-            <div class="window-bar"><i></i><i></i><i></i><span class="ml-2 text-[10px] text-dim">admin@godmode-vm</span></div>
-            <div class="p-3.5">
-              <p class="t-line" style="--l:0"><span class="text-brand">~ %</span> brew install node</p>
-              <p class="t-line text-dim" style="--l:1">==> Pouring node--24.bottle.tar.gz</p>
-              <p class="t-line" style="--l:2"><span class="text-brand">~ %</span> npm test</p>
-              <p class="t-line text-dim" style="--l:3">✓ 248 passed <span class="text-brand">(9.2s)</span></p>
+          <div class="window p-4">
+            <p class="flex items-center gap-2 text-[12px] font-medium text-warn"><Icon name="bell-ring" size={13} /> Needs your OK</p>
+            <p class="mt-2.5 text-[13.5px] leading-snug text-text">Send 12 friendly payment reminders to customers more than 14 days overdue?</p>
+            <div class="mt-3.5 flex flex-wrap gap-1.5">
+              <span class="chip chip-brand"><Icon name="check" size={11} stroke={2.4} /> Approve</span>
+              <span class="chip">Decline</span>
             </div>
           </div>
         </div>
@@ -98,12 +97,12 @@ import Character from '../ui/Character.astro';
       <article class="card flex flex-col md:col-span-4" data-reveal style="--d:80">
         <div class="grid flex-1 gap-8 p-7 sm:p-9 md:grid-cols-2">
           <div>
-            <span class="chip chip-brand"><Icon name="key-round" size={12} /> Vault + 2FA</span>
+            <span class="chip chip-brand"><Icon name="key-round" size={12} /> Passwords + 2FA</span>
             <h3 class="h-card mt-5 text-[24px]">Your logins. The AI never sees them.</h3>
             <p class="mt-2.5 text-[15px] leading-relaxed text-muted">
-              Passwords and 2FA codes live in an encrypted vault on your device. Godmode types them into the page
-              <em>for</em> the agent — the model only ever sees <span class="font-mono text-[13px] text-text-2">[secret hidden]</span>.
-              Import from Chrome, 1Password, Bitwarden or a Google Authenticator QR screenshot.
+              Passwords and 2FA codes stay encrypted on your computer. Godmode types them into the login page
+              <em>for</em> the AI, which only ever sees <span class="font-mono text-[13px] text-text-2">[secret hidden]</span>.
+              Bring them over from Chrome, 1Password, Bitwarden or a screenshot of your authenticator QR code.
             </p>
           </div>
           <div class="vault-demo self-center" aria-hidden="true">
@@ -120,8 +119,8 @@ import Character from '../ui/Character.astro';
               </div>
             </div>
             <div class="mt-3 rounded-xl bg-[rgb(0_0_0/0.35)] p-3.5 font-mono text-[11px] leading-relaxed text-dim ring-1 ring-line">
-              <span class="text-muted">what the AI sees →</span> vault_fill_login(<span class="text-text-2">"billing.acme.com"</span>)<br />
-              <span class="text-brand">✓</span> filled username, password, totp · <span class="text-text-2">[secret hidden]</span>
+              <span class="text-muted">what the AI sees →</span> login for <span class="text-text-2">billing.acme.com</span><br />
+              <span class="text-brand">✓</span> email, password and 2FA code filled · <span class="text-text-2">[secret hidden]</span>
             </div>
           </div>
         </div>
@@ -131,15 +130,15 @@ import Character from '../ui/Character.astro';
       <article class="card flex flex-col md:col-span-2" data-reveal>
         <div class="p-7 sm:p-8">
           <span class="chip"><Icon name="brain" size={12} /> Memory</span>
-          <h3 class="h-card mt-5">Agents that remember — and dream.</h3>
+          <h3 class="h-card mt-5">Remembers how you like things.</h3>
           <p class="mt-2.5 text-[15px] leading-relaxed text-muted">
-            Persistent agents with their own instructions, memory and history, each in its own git repo. At night they
-            review their day and tidy up what they learned.
+            Tell it once who your accountant is or that invoices go out as one PDF. It keeps notes, and at night it
+            looks back on its day and tidies up what it learned.
           </p>
         </div>
         <div class="mt-auto px-7 pb-7 font-mono text-[11.5px] leading-[1.8] sm:px-8 sm:pb-8" aria-hidden="true">
           <div class="rounded-xl bg-[rgb(0_0_0/0.3)] p-3.5 ring-1 ring-line">
-            <p class="text-dream">◐ dreaming · MEMORY.md</p>
+            <p class="text-dream">◐ overnight · tidying its notes</p>
             <p class="text-[rgb(240_82_91/0.8)]">- Anna is going to Singapore in July</p>
             <p class="text-brand">+ Anna went to Singapore in July</p>
             <p class="text-brand">+ Prefers invoices as one PDF, not zip</p>
@@ -153,8 +152,8 @@ import Character from '../ui/Character.astro';
           <span class="chip"><Icon name="zap" size={12} /> Automations</span>
           <h3 class="h-card mt-5">Runs on its own.</h3>
           <p class="mt-2.5 text-[15px] leading-relaxed text-muted">
-            On a schedule, when an email arrives, when a webhook fires — or when something you describe in plain words
-            becomes true.
+            Every Monday at 8, when an email with an invoice arrives, or when something you describe in plain words
+            happens, like a competitor changing prices.
           </p>
         </div>
         <ul class="mt-auto space-y-2 px-7 pb-7 sm:px-8 sm:pb-8" aria-hidden="true">
@@ -181,7 +180,7 @@ import Character from '../ui/Character.astro';
           <span class="chip"><Icon name="send" size={12} /> Chat apps · Voice</span>
           <h3 class="h-card mt-5">Message it from anywhere.</h3>
           <p class="mt-2.5 text-[15px] leading-relaxed text-muted">
-            Talk to your agents from Slack, Telegram or Microsoft Teams — or just speak to it.
+            Text it from your phone through Slack, Telegram or Microsoft Teams, or just talk to it.
           </p>
         </div>
         <div class="mt-auto space-y-2 px-7 pb-7 sm:px-8 sm:pb-8" aria-hidden="true">
@@ -202,8 +201,8 @@ import Character from '../ui/Character.astro';
           <div>
             <h3 class="h-card">A team, not a bot.</h3>
             <p class="mt-2 text-[15px] leading-relaxed text-muted">
-              Agents hand tasks to each other and spin up helpers for side quests. Ask the main agent to create, check
-              or reconfigure any of them — in plain words. <a href="#crew" class="text-text-2 underline decoration-line-3 underline-offset-3 hover:decoration-brand">Meet the crew</a>
+              Give each job its own AI coworker: one for invoices, one for the inbox, one for social posts. Ask the main
+              one to hire, check or change any of them, in plain words. <a href="#crew" class="text-text-2 underline decoration-line-3 underline-offset-3 hover:decoration-brand">Meet the crew</a>
             </p>
           </div>
         </div>
@@ -212,10 +211,10 @@ import Character from '../ui/Character.astro';
         <div class="flex h-full items-start gap-5 p-7 sm:p-8">
           <span class="grid size-11 flex-none place-items-center rounded-xl bg-[rgb(255_250_240/0.05)] ring-1 ring-line"><Icon name="blocks" size={19} /></span>
           <div>
-            <h3 class="h-card">APIs when you want them. Never required.</h3>
+            <h3 class="h-card">Works with the tools you have.</h3>
             <p class="mt-2 text-[15px] leading-relaxed text-muted">
-              Hundreds of apps via Composio and any MCP server — optional speed-ups on top of an agent that can simply
-              use the app like you would.
+              It uses websites and programs the way you do, so there is no coding and no IT project. Connecting Gmail,
+              Slack or Teams is optional and makes it react the moment something arrives.
             </p>
           </div>
         </div>