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Collect identity provider EIDs server-side for the server-side auction #1567

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@dhruv8sh

User story

As a publisher, I want Trusted Server to collect EIDs from identity providers (ID5, LiveIntent, LiveRamp, ConnectID, UID2) server-side and store them with the Edge Cookie, so that the server-side auction receives the same IDs that client-side bidders see.

Follow-up to #1246, which found that Lockr's ID5 EID never reaches the SSAT auction because client-side collection only sees Prebid User ID module EIDs.

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Affected area

Integrations (prebid, lockr, permutive, etc.)

Activity

  1. self-assigned this
    on Nov 12, 2026
  2. added theissue type on Nov 12, 2026
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