handbook/sales: document the tailored demo process - #5651
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Add a "Tailored demos" section to the Demo stage covering the process proven on the first tailored build: capture the customer's use case as a PoV workbook (one App tab per app), review before building, build the app in a dedicated customer team, host the tailored front end, and demo by walking the backend. Cross-reference generic Demo Apps vs tailored demos. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01CVTs4TWBz2sVJ3k55ZHUg8
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dgatti0213
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August 20, 2026 18:44
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What & why
Documents the tailored demo process in the Demo stage of the sales handbook — the model we proved on our first tailored build (a canal monitoring & control demo built for a water district from their own project plan).
A tailored demo is a real, working FlowFuse app built for a specific prospect's own use case, so the Demo walks the backend of their problem rather than a relatable stand-in. The goal is unchanged from any Demo — establish the fundamentals and the app delivery / code-sharing methods — but using the prospect's own use case softens the barrier of also having to decode an unfamiliar example.
Changes
sales/meetings/demo.mdsales/demo-apps.mdDocs-only. Both pages verified rendering locally.