Proyecto de Regresión Logística - Campaña de Marketing Bancario (Sahid Leal) - #86
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Proyecto de Regresión Logística - Campaña de Marketing Bancario (Sahid Leal)#86sahidleal wants to merge 2 commits into
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Los depósitos a largo plazo permiten a los bancos retener dinero durante un período de tiempo específico, lo que permite al banco utilizar ese dinero para mejorar sus inversiones. Las campañas de marketing de este producto se basan en llamadas telefónicas. Si un usuario no se encuentra disponible en un momento dado, entonces se le volverá a llamar de nuevo en otro momento.
El banco portugués está teniendo una disminución en sus ingresos, por lo que quieren poder identificar a los clientes existentes que tienen una mayor probabilidad de contratar un depósito a largo plazo. Esto permitirá que el banco centre sus esfuerzos de marketing en esos clientes y evitará perder dinero y tiempo en clientes que probablemente no se suscribirán.