diff --git a/.claude/launch.json b/.claude/launch.json
index 7f171c4ae5..89f9681413 100644
--- a/.claude/launch.json
+++ b/.claude/launch.json
@@ -6,6 +6,12 @@
       "runtimeExecutable": "pnpm",
       "runtimeArgs": ["--filter", "docs", "exec", "next", "dev", "--port", "3105"],
       "port": 3105
+    },
+    {
+      "name": "site",
+      "runtimeExecutable": "pnpm",
+      "runtimeArgs": ["--filter", "site", "exec", "next", "dev", "--port", "3106"],
+      "port": 3106
     }
   ]
 }
diff --git a/apps/blog/next.config.mjs b/apps/blog/next.config.mjs
index c0367afb97..87446f7dc1 100644
--- a/apps/blog/next.config.mjs
+++ b/apps/blog/next.config.mjs
@@ -55,6 +55,7 @@ const ContentSecurityPolicy = `
     https://*.fontawesome.com;
 
   img-src 'self' data:
+    https://www.googletagmanager.com
     https://cdn.sanity.io
     https://prismalens.vercel.app
     https://api.producthunt.com
diff --git a/apps/blog/src/app/(blog)/layout.tsx b/apps/blog/src/app/(blog)/layout.tsx
index 3515ff8fbb..f5799a6d14 100644
--- a/apps/blog/src/app/(blog)/layout.tsx
+++ b/apps/blog/src/app/(blog)/layout.tsx
@@ -107,7 +107,7 @@ export default function Layout({ children }: { children: React.ReactNode }) {
   return (
     <ThemeProvider defaultTheme="system" storageKey="theme">
       <UtmPersistence />
-      <NavigationWrapper links={baseOptions().links} utm={{ source: "website", medium: "blog" }} />
+      <NavigationWrapper links={baseOptions().links} />
       {children}
       <Footer
         basePath="/blog"
diff --git a/apps/blog/src/components/BlogCTA.tsx b/apps/blog/src/components/BlogCTA.tsx
index 2ea1c7ee14..f84161e89b 100644
--- a/apps/blog/src/components/BlogCTA.tsx
+++ b/apps/blog/src/components/BlogCTA.tsx
@@ -3,7 +3,7 @@
 import { Button } from "@prisma/eclipse";
 import { trackCTA } from "@prisma-docs/ui/lib/analytics";
 
-const CTA_HREF = "https://pris.ly/pdp?utm_source=blog&utm_medium=blog_cta&utm_campaign=blog_post";
+const CTA_HREF = "https://console.prisma.io/sign-up";
 
 export const BlogCTA = () => {
   return (
diff --git a/apps/blog/src/components/navigation-wrapper.tsx b/apps/blog/src/components/navigation-wrapper.tsx
index 01927572c7..99efb8a526 100644
--- a/apps/blog/src/components/navigation-wrapper.tsx
+++ b/apps/blog/src/components/navigation-wrapper.tsx
@@ -22,18 +22,10 @@ interface Link {
 
 interface NavigationWrapperProps {
   links: Link[];
-  utm: {
-    source: string;
-    medium: string;
-  };
 }
 
-export function NavigationWrapper({ links, utm }: NavigationWrapperProps) {
+export function NavigationWrapper({ links }: NavigationWrapperProps) {
   const [mounted, setMounted] = useState(false);
-  const defaultUtmParams = {
-    utm_source: utm.source,
-    utm_medium: utm.medium,
-  };
 
   useEffect(() => {
     setMounted(true);
@@ -43,9 +35,12 @@ export function NavigationWrapper({ links, utm }: NavigationWrapperProps) {
     ? getUtmParams(new URLSearchParams(window.location.search))
     : {};
   const preserveExactUtm = hasUtmParams(currentUtmParams);
-  const resolvedUtmParams = preserveExactUtm ? currentUtmParams : defaultUtmParams;
 
   return (
-    <WebNavigation links={links} utm={resolvedUtmParams} preserveExactUtm={preserveExactUtm} />
+    <WebNavigation
+      links={links}
+      utm={preserveExactUtm ? currentUtmParams : undefined}
+      preserveExactUtm={preserveExactUtm}
+    />
   );
 }
diff --git a/apps/docs/next.config.mjs b/apps/docs/next.config.mjs
index be61acbddd..9b5ecf764b 100644
--- a/apps/docs/next.config.mjs
+++ b/apps/docs/next.config.mjs
@@ -61,6 +61,7 @@ const ContentSecurityPolicy = `
     https://*.fontawesome.com;
 
   img-src 'self' data:
+    https://www.googletagmanager.com
     https://cdn.sanity.io
     https://prismalens.vercel.app
     https://api.producthunt.com
diff --git a/apps/site/next.config.mjs b/apps/site/next.config.mjs
index 8f6df7f4b3..98af02ebf9 100644
--- a/apps/site/next.config.mjs
+++ b/apps/site/next.config.mjs
@@ -96,6 +96,7 @@ const ContentSecurityPolicy = `
 
   img-src 'self' data:
     http://localhost:3002 http://127.0.0.1:3002
+    https://www.googletagmanager.com
     https://www.prisma.io https://prisma.io
     https://cdn.sanity.io
     https://prisma.io
diff --git a/apps/site/src/app/(index)/page.tsx b/apps/site/src/app/(index)/page.tsx
index 568f93b870..a4bed31db5 100644
--- a/apps/site/src/app/(index)/page.tsx
+++ b/apps/site/src/app/(index)/page.tsx
@@ -4,6 +4,7 @@ import { SITE_HOME_DESCRIPTION, SITE_HOME_TITLE } from "@/lib/site-metadata";
 import { Button } from "@prisma/eclipse";
 import { JsonLd } from "@prisma-docs/ui/components/json-ld";
 import Image from "next/image";
+import { ConsoleCtaButton } from "@/components/console-cta-button";
 import { CardSection } from "@/components/homepage/card-section/card-section";
 import LogoParade from "@/components/logo-parade";
 import review from "../../data/homepage.json";
@@ -283,12 +284,19 @@ export default function SiteHome() {
             Compute designed to work together natively.
           </p>
           <div className="flex flex-col gap-6 items-center justify-center">
-            <Button asChild variant="ppg" size="3xl" className="font-sans-display! font-[650]">
-              <a href="https://pris.ly/pdp?utm_source=site&utm_campaign=home&utm_term=devrel">
+            <ConsoleCtaButton
+              consolePath="/sign-up"
+              variant="ppg"
+              size="3xl"
+              className="font-sans-display! font-[650]"
+              ctaLocation="hero"
+              ctaText="Try Prisma"
+            >
+              <>
                 <span>Try Prisma</span>
                 <i className="fa-regular fa-arrow-right ml-2" />
-              </a>
-            </Button>
+              </>
+            </ConsoleCtaButton>
           </div>
         </div>
       </section>
@@ -450,12 +458,18 @@ export default function SiteHome() {
                 </p>
               </div>
               <div className="flex flex-col gap-6 md:flex-row">
-                <Button asChild variant="ppg" size="2xl">
-                  <a href="https://pris.ly/pdp?utm_source=site&utm_campaign=home&utm_term=devrel">
+                <ConsoleCtaButton
+                  consolePath="/sign-up"
+                  variant="ppg"
+                  size="2xl"
+                  ctaLocation="footer_cta"
+                  ctaText="Try it out in the Console"
+                >
+                  <>
                     Try it out in the Console
                     <i className="fa-regular fa-arrow-right ml-2" />
-                  </a>
-                </Button>
+                  </>
+                </ConsoleCtaButton>
               </div>
               <p className="mb-0! -mt-4 text-xs text-foreground-neutral-weaker">
                 Free to get started, no credit card needed.
diff --git a/apps/site/src/app/compute/page.tsx b/apps/site/src/app/compute/page.tsx
index 201ae181a4..5b0745a3d4 100644
--- a/apps/site/src/app/compute/page.tsx
+++ b/apps/site/src/app/compute/page.tsx
@@ -1,5 +1,6 @@
 import { Metadata } from "next";
 import { Button, Card, Action, Badge } from "@prisma/eclipse";
+import { ConsoleCtaButton } from "@/components/console-cta-button";
 import { Card as BentoCard } from "@/components/homepage/bento";
 import { cn } from "@/lib/cn";
 import { CardSection } from "@/components/homepage/card-section/card-section";
@@ -319,18 +320,22 @@ export default async function Page() {
           </p>
           <div className="flex flex-col gap-3 items-center">
             <div className="flex flex-col md:flex-row gap-4 items-center justify-center">
-              <Button asChild variant="ppg" size="2xl">
-                <a
-                  href="https://pris.ly/pdp?utm_source=site&utm_campaign=compute&utm_term=devrel"
-                  className="flex items-center gap-2"
-                >
+              <ConsoleCtaButton
+                consolePath="/sign-up"
+                variant="ppg"
+                size="2xl"
+                className="flex items-center gap-2"
+                ctaLocation="hero"
+                ctaText="Try Prisma Compute"
+              >
+                <>
                   <span>Try Prisma Compute</span>
                   <i className="flex items-center fa-regular fa-arrow-up-right" aria-hidden="true" />
-                </a>
-              </Button>
+                </>
+              </ConsoleCtaButton>
               <Button asChild variant="default-strong" size="2xl">
                 <a
-                  href="https://pris.ly/pricing-compute?utm_source=site&utm_campaign=compute&utm_term=devrel"
+                  href="https://www.prisma.io/docs/compute/pricing"
                   className="flex items-center gap-2"
                 >
                   <span>See pricing</span>
@@ -491,7 +496,7 @@ export default async function Page() {
             <div className="flex flex-col md:flex-row gap-6">
               <Button asChild variant="ppg" size="2xl">
                 <a
-                  href="https://pris.ly/compute-blog-pb?utm_source=site&utm_campaign=compute&utm_term=devrel"
+                  href="https://www.prisma.io/blog/launching-prisma-compute-public-beta"
                   className="flex gap-2 items-center"
                 >
                   <span>Read the launch post</span>
@@ -500,7 +505,7 @@ export default async function Page() {
               </Button>
               <Button asChild variant="default-strong" size="2xl">
                 <a
-                  href="https://pris.ly/compute-docs?utm_source=site&utm_campaign=compute&utm_term=devrel"
+                  href="https://www.prisma.io/docs/compute"
                   className="flex gap-2 items-center"
                 >
                   <span>Read the docs</span>
diff --git a/apps/site/src/app/layout.tsx b/apps/site/src/app/layout.tsx
index 6461277dac..cc406f8f06 100644
--- a/apps/site/src/app/layout.tsx
+++ b/apps/site/src/app/layout.tsx
@@ -219,7 +219,7 @@ export default function Layout({ children }: { children: React.ReactNode }) {
         <Provider>
           <ThemeProvider defaultTheme="system" storageKey="theme">
             <UtmPersistence />
-            <NavigationWrapper links={baseOptions().links} utm={{ source: "website" }} />
+            <NavigationWrapper links={baseOptions().links} />
             {children}
             <FooterWrapper />
           </ThemeProvider>
diff --git a/apps/site/src/app/orm/page.tsx b/apps/site/src/app/orm/page.tsx
index b18a0a9d4e..9865b759ec 100644
--- a/apps/site/src/app/orm/page.tsx
+++ b/apps/site/src/app/orm/page.tsx
@@ -243,7 +243,7 @@ const features = [
     image: "/illustrations/orm/collaborative",
     alt: "Collaborative work",
     icon: "fa-light fa-screen-users",
-    link: "https://console.prisma.io/login?utm_source=website&utm_medium=orm&utm_campaign=cta",
+    link: "https://console.prisma.io/login",
   },
   {
     title: "Browse your data",
@@ -299,7 +299,7 @@ export default function ORM() {
             </Button>
             {/*<Button
               variant="default-strong"
-              href="https://console.prisma.io/sign-up?utm_source=website&utm_medium=index&utm_campaign=cta"
+              href="https://console.prisma.io/sign-up"
               size="3xl"
               target="_blank"
               rel="noopener noreferrer"
diff --git a/apps/site/src/app/postgres/page.tsx b/apps/site/src/app/postgres/page.tsx
index ac8ddf3509..db38f9fb5d 100644
--- a/apps/site/src/app/postgres/page.tsx
+++ b/apps/site/src/app/postgres/page.tsx
@@ -1,6 +1,7 @@
 import { createSoftwareApplicationStructuredData } from "@/lib/structured-data";
 import { createPageMetadata } from "@/lib/page-metadata";
 import { Button, Card, Action } from "@prisma/eclipse";
+import { ConsoleCtaButton } from "@/components/console-cta-button";
 import { cn } from "@/lib/cn";
 import { CardSection } from "@/components/homepage/card-section/card-section";
 import { PostgresTabs } from "../../components/postgres";
@@ -11,9 +12,6 @@ import { Youtube } from "@prisma-docs/ui/components/youtube";
 import { CarouselItem } from "@/components/enterprise/carousel-item";
 import { JsonLd } from "@prisma-docs/ui/components/json-ld";
 
-const CONSOLE_URL =
-  "https://console.prisma.io/login?utm_source=website&utm_medium=postgres&utm_campaign=cta";
-
 const postgresStructuredData = createSoftwareApplicationStructuredData({
   path: "/postgres",
   name: "Prisma Postgres",
@@ -137,12 +135,21 @@ export default async function SiteHome() {
             Build, test and ship faster with zero infrastructure to manage.
           </p>
           <div className="flex flex-col md:flex-row gap-4 items-center justify-center">
-            <Button asChild variant="ppg" size="3xl" className="font-sans-display! font-[650]">
-              <a href={CONSOLE_URL} target="_blank" rel="noopener noreferrer">
+            <ConsoleCtaButton
+              consolePath="/login"
+              variant="ppg"
+              size="3xl"
+              className="font-sans-display! font-[650]"
+              target="_blank"
+              rel="noopener noreferrer"
+              ctaLocation="hero"
+              ctaText="Create database"
+            >
+              <>
                 Create database
                 <i className="fa-regular fa-database" />
-              </a>
-            </Button>
+              </>
+            </ConsoleCtaButton>
             <Button
               asChild
               variant="default-strong"
@@ -280,12 +287,20 @@ export default async function SiteHome() {
               </p>
             </div>
 
-            <Button asChild variant="ppg" size="xl">
-              <a href={CONSOLE_URL} target="_blank" rel="noopener noreferrer">
+            <ConsoleCtaButton
+              consolePath="/login"
+              variant="ppg"
+              size="xl"
+              target="_blank"
+              rel="noopener noreferrer"
+              ctaLocation="body_cta"
+              ctaText="Create your first database"
+            >
+              <>
                 Create your first database
                 <i className="fa-regular fa-arrow-right" />
-              </a>
-            </Button>
+              </>
+            </ConsoleCtaButton>
           </div>
 
           <div className="relative overflow-hidden rounded-lg shadow-box-low">
@@ -308,12 +323,20 @@ export default async function SiteHome() {
               <p className="text-foreground-neutral-weak">Deploy a Postgres database instantly.</p>
             </div>
             <div className="flex flex-col md:flex-row gap-6">
-              <Button asChild variant="ppg" size="2xl">
-                <a href={CONSOLE_URL} target="_blank" rel="noopener noreferrer">
+              <ConsoleCtaButton
+                consolePath="/login"
+                variant="ppg"
+                size="2xl"
+                target="_blank"
+                rel="noopener noreferrer"
+                ctaLocation="footer_cta"
+                ctaText="Create your first database"
+              >
+                <>
                   Create your first database
                   <i className="fa-regular fa-arrow-right" />
-                </a>
-              </Button>
+                </>
+              </ConsoleCtaButton>
               <Button asChild variant="default-strong" size="2xl">
                 <a href="https://www.prisma.io/docs">
                   Read the docs
diff --git a/apps/site/src/app/pricing/page.tsx b/apps/site/src/app/pricing/page.tsx
index 7041b1b44e..235d0f1170 100644
--- a/apps/site/src/app/pricing/page.tsx
+++ b/apps/site/src/app/pricing/page.tsx
@@ -1,5 +1,6 @@
 import { createPageMetadata } from "@/lib/page-metadata";
 import { Accordion, Accordions, Button } from "@prisma/eclipse";
+import { ConsoleCtaButton } from "@/components/console-cta-button";
 import { faqs } from "./pricing-data";
 import { PricingPageContent } from "./pricing-page-content";
 
@@ -64,12 +65,18 @@ export default function PricingPage() {
                 </p>
               </div>
               <div className="flex flex-col gap-6 md:flex-row">
-                <Button asChild variant="ppg" size="2xl">
-                  <a href="https://console.prisma.io/sign-up?utm_source=website&utm_medium=pricing&utm_campaign=cta">
+                <ConsoleCtaButton
+                  consolePath="/sign-up"
+                  variant="ppg"
+                  size="2xl"
+                  ctaLocation="footer_cta"
+                  ctaText="Create your first Database"
+                >
+                  <>
                     Create your first Database
                     <i className="fa-regular fa-arrow-right" />
-                  </a>
-                </Button>
+                  </>
+                </ConsoleCtaButton>
                 <Button asChild variant="default-strong" size="2xl">
                   <a href="https://www.prisma.io/docs/">
                     Read the docs
diff --git a/apps/site/src/app/pricing/pricing-hero-plans.tsx b/apps/site/src/app/pricing/pricing-hero-plans.tsx
index be9dc95e9f..1386197df1 100644
--- a/apps/site/src/app/pricing/pricing-hero-plans.tsx
+++ b/apps/site/src/app/pricing/pricing-hero-plans.tsx
@@ -10,6 +10,7 @@ import {
   SelectTrigger,
   SelectValue,
 } from "@prisma/eclipse";
+import { ConsoleCtaButton } from "@/components/console-cta-button";
 import {
   type Symbol,
   type PlanPoint,
@@ -229,20 +230,18 @@ export function PricingHeroPlans({
                       / month
                     </span>
                   </p>
-                  <Button
-                    asChild
+                  <ConsoleCtaButton
+                    consolePath="/login"
                     variant={highlighted ? "ppg" : "default-strong"}
                     size="xl"
                     className="mt-4 w-full"
+                    target="_blank"
+                    rel="noopener noreferrer"
+                    ctaLocation="pricing_plan_card"
+                    ctaText={planActions[planKey]}
                   >
-                    <a
-                      href="https://console.prisma.io/login?utm_source=website&utm_medium=pricing"
-                      target="_blank"
-                      rel="noopener noreferrer"
-                    >
-                      {planActions[planKey]}
-                    </a>
-                  </Button>
+                    {planActions[planKey]}
+                  </ConsoleCtaButton>
                   <div className="mt-5 space-y-5">
                     <div>
                       <p className="m-0 text-xs uppercase tracking-[1.2px] text-foreground-neutral-weak">
diff --git a/apps/site/src/app/studio/page.tsx b/apps/site/src/app/studio/page.tsx
index f78e254297..c91df6461a 100644
--- a/apps/site/src/app/studio/page.tsx
+++ b/apps/site/src/app/studio/page.tsx
@@ -3,11 +3,10 @@ import { createPageMetadata } from "@/lib/page-metadata";
 import { Button } from "@prisma/eclipse";
 import { JsonLd } from "@prisma-docs/ui/components/json-ld";
 import Image from "next/image";
+import { ConsoleCtaButton } from "@/components/console-cta-button";
 import { CopyCode } from "@/components/homepage/copy-btn";
 import { Youtube } from "@prisma-docs/ui/components/youtube";
 
-const CONSOLE_URL =
-  "https://console.prisma.io/login?utm_source=website&utm_medium=studio&utm_campaign=cta";
 const STUDIO_DOCS_URL = "https://www.prisma.io/docs/studio";
 const TRY_STUDIO_COMMAND = `npx try-prisma@latest --template orm/starter \\
 && cd hello-prisma \\
@@ -130,12 +129,20 @@ export default function StudioPage() {
           </p>
 
           <div className="flex flex-col md:flex-row gap-4 items-center justify-center">
-            <Button asChild variant="orm" size="2xl">
-              <a href={CONSOLE_URL} target="_blank" rel="noopener noreferrer">
+            <ConsoleCtaButton
+              consolePath="/login"
+              variant="orm"
+              size="2xl"
+              target="_blank"
+              rel="noopener noreferrer"
+              ctaLocation="hero"
+              ctaText="Explore Studio in Prisma Console"
+            >
+              <>
                 Explore Studio in Prisma Console
                 <i className="fa-regular fa-arrow-up-right" />
-              </a>
-            </Button>
+              </>
+            </ConsoleCtaButton>
             <Button asChild variant="default-strong" size="2xl">
               <a href={STUDIO_DOCS_URL}>
                 Try locally
@@ -213,12 +220,20 @@ export default function StudioPage() {
               </p>
             </div>
 
-            <Button asChild variant="orm" size="xl">
-              <a href={CONSOLE_URL} target="_blank" rel="noopener noreferrer">
+            <ConsoleCtaButton
+              consolePath="/login"
+              variant="orm"
+              size="xl"
+              target="_blank"
+              rel="noopener noreferrer"
+              ctaLocation="body_cta"
+              ctaText="Explore Studio in Console"
+            >
+              <>
                 Explore Studio in Console
                 <i className="fa-regular fa-arrow-right" />
-              </a>
-            </Button>
+              </>
+            </ConsoleCtaButton>
           </div>
 
           <div className="relative overflow-hidden rounded-lg shadow-box-low">
diff --git a/apps/site/src/components/console-cta-button.tsx b/apps/site/src/components/console-cta-button.tsx
index 3b400d3d07..df221f2aed 100644
--- a/apps/site/src/components/console-cta-button.tsx
+++ b/apps/site/src/components/console-cta-button.tsx
@@ -2,12 +2,11 @@
 
 import { useEffect, useState } from "react";
 import { Button, type ButtonProps } from "@prisma/eclipse";
-import { getUtmParams, hasUtmParams, type UtmParams } from "@prisma-docs/ui/lib/utm";
+import { getUtmParams, type UtmParams } from "@prisma-docs/ui/lib/utm";
 import { trackCTA } from "@prisma-docs/ui/lib/analytics";
 
 interface ConsoleCtaButtonProps extends Omit<ButtonProps, "asChild"> {
   consolePath: "/login" | "/sign-up";
-  defaultUtm: UtmParams;
   target?: string;
   rel?: string;
   /** Where this CTA sits, e.g. "navbar", "hero", "pricing". Sent with the cta_click event. */
@@ -30,7 +29,6 @@ function buildConsoleHref(consolePath: "/login" | "/sign-up", utmParams: UtmPara
 
 export function ConsoleCtaButton({
   consolePath,
-  defaultUtm,
   children,
   target,
   rel,
@@ -38,15 +36,13 @@ export function ConsoleCtaButton({
   ctaText,
   ...props
 }: ConsoleCtaButtonProps) {
-  const [href, setHref] = useState(() => buildConsoleHref(consolePath, defaultUtm));
+  const [href, setHref] = useState(() => buildConsoleHref(consolePath, {}));
 
   useEffect(() => {
     const currentUtmParams = getUtmParams(new URLSearchParams(window.location.search));
 
-    setHref(
-      buildConsoleHref(consolePath, hasUtmParams(currentUtmParams) ? currentUtmParams : defaultUtm),
-    );
-  }, [consolePath, defaultUtm]);
+    setHref(buildConsoleHref(consolePath, currentUtmParams));
+  }, [consolePath]);
 
   return (
     <Button asChild {...props}>
diff --git a/apps/site/src/components/navigation-wrapper.tsx b/apps/site/src/components/navigation-wrapper.tsx
index 34288d5e0b..08df0c2833 100644
--- a/apps/site/src/components/navigation-wrapper.tsx
+++ b/apps/site/src/components/navigation-wrapper.tsx
@@ -25,9 +25,6 @@ interface Link {
 
 interface NavigationWrapperProps {
   links: Link[];
-  utm: {
-    source: string;
-  };
 }
 
 const orm = [
@@ -44,19 +41,9 @@ const orm = [
 ];
 type ColorType = "orm" | "ppg" | undefined;
 
-function getUtmMedium(pathname: string) {
-  const slug = pathname.split("?")[0].split("/").filter(Boolean).join("-");
-
-  return slug || "index";
-}
-
-export function NavigationWrapper({ links, utm }: NavigationWrapperProps) {
+export function NavigationWrapper({ links }: NavigationWrapperProps) {
   const pathname = usePathname();
   const [mounted, setMounted] = useState(false);
-  const defaultUtmParams = {
-    utm_source: utm.source,
-    utm_medium: getUtmMedium(pathname),
-  };
 
   useEffect(() => {
     setMounted(true);
@@ -66,7 +53,6 @@ export function NavigationWrapper({ links, utm }: NavigationWrapperProps) {
     ? getUtmParams(new URLSearchParams(window.location.search))
     : {};
   const preserveExactUtm = hasUtmParams(currentUtmParams);
-  const resolvedUtmParams = preserveExactUtm ? currentUtmParams : defaultUtmParams;
 
   // Determine button variant based on pathname
   const getButtonVariant = (): ColorType => {
@@ -80,7 +66,7 @@ export function NavigationWrapper({ links, utm }: NavigationWrapperProps) {
   return (
     <WebNavigation
       links={links}
-      utm={resolvedUtmParams}
+      utm={preserveExactUtm ? currentUtmParams : undefined}
       preserveExactUtm={preserveExactUtm}
       buttonVariant={getButtonVariant()}
     />
diff --git a/packages/ui/src/components/navigation-menu.tsx b/packages/ui/src/components/navigation-menu.tsx
index 065ea12567..cd355e9ed7 100644
--- a/packages/ui/src/components/navigation-menu.tsx
+++ b/packages/ui/src/components/navigation-menu.tsx
@@ -9,6 +9,7 @@ import { StarCount } from "./star-count";
 import { Fragment, useLayoutEffect, useRef, useState } from "react";
 import { Action, Button } from "@prisma/eclipse";
 import type { Link as WebNavigationLink } from "./web-navigation";
+import { trackCTA } from "../lib/analytics";
 
 const Logo = (
   <svg
@@ -492,7 +493,18 @@ function NavigationMobileMenu({
               variant="default-strong"
               className="w-full"
             >
-              <a href={loginHref}>Login</a>
+              <a
+                href={loginHref}
+                onClick={() =>
+                  trackCTA({
+                    cta_text: "Login",
+                    cta_location: "navbar_mobile",
+                    cta_destination: loginHref,
+                  })
+                }
+              >
+                Login
+              </a>
             </Button>
           </NavigationMenuItem>
           <NavigationMenuItem className="w-full">
@@ -502,7 +514,18 @@ function NavigationMobileMenu({
               variant={buttonVariant}
               className="whitespace-nowrap w-full"
             >
-              <a href={signupHref}>Get started</a>
+              <a
+                href={signupHref}
+                onClick={() =>
+                  trackCTA({
+                    cta_text: "Get started",
+                    cta_location: "navbar_mobile",
+                    cta_destination: signupHref,
+                  })
+                }
+              >
+                Get started
+              </a>
             </Button>
           </NavigationMenuItem>
         </div>
diff --git a/packages/ui/src/components/web-navigation.tsx b/packages/ui/src/components/web-navigation.tsx
index 43fa542f70..604754b108 100644
--- a/packages/ui/src/components/web-navigation.tsx
+++ b/packages/ui/src/components/web-navigation.tsx
@@ -17,6 +17,7 @@ import {
 import { useEffect, useState } from "react";
 import { FontAwesomeScript as WebFA } from "./fontawesome-web";
 import { cn } from "../lib/cn";
+import { trackCTA } from "../lib/analytics";
 
 export interface Link {
   text: string;
@@ -54,11 +55,7 @@ function buildHref(base: string, utm?: WebNavigationProps["utm"]) {
   return isAbsolute ? url.toString() : `${url.pathname}${url.search}${url.hash}`;
 }
 
-function buildConsoleHref(
-  pathname: "/login" | "/sign-up",
-  utm?: WebNavigationProps["utm"],
-  preserveExactUtm = false,
-) {
+function buildConsoleHref(pathname: "/login" | "/sign-up", utm?: WebNavigationProps["utm"]) {
   if (!utm) {
     return `https://console.prisma.io${pathname}`;
   }
@@ -71,10 +68,6 @@ function buildConsoleHref(
     }
   }
 
-  if (!preserveExactUtm && !href.searchParams.has("utm_campaign")) {
-    href.searchParams.set("utm_campaign", pathname === "/login" ? "login" : "signup");
-  }
-
   return href.toString();
 }
 
@@ -85,8 +78,8 @@ export function WebNavigation({
   buttonVariant = "ppg",
 }: WebNavigationProps) {
   const [mobileView, setMobileView] = useState(false);
-  const loginHref = buildConsoleHref("/login", utm, preserveExactUtm);
-  const signupHref = buildConsoleHref("/sign-up", utm, preserveExactUtm);
+  const loginHref = buildConsoleHref("/login", utm);
+  const signupHref = buildConsoleHref("/sign-up", utm);
   const logoHref = preserveExactUtm
     ? buildHref("https://www.prisma.io", utm)
     : "https://www.prisma.io";
@@ -160,12 +153,34 @@ export function WebNavigation({
               <Socials include={["discord"]} />
               <NavigationMenuItem className="ml-2 -mr-2 hidden sm:block">
                 <Button asChild variant="default-strong">
-                  <a href={loginHref}>Login</a>
+                  <a
+                    href={loginHref}
+                    onClick={() =>
+                      trackCTA({
+                        cta_text: "Login",
+                        cta_location: "navbar",
+                        cta_destination: loginHref,
+                      })
+                    }
+                  >
+                    Login
+                  </a>
                 </Button>
               </NavigationMenuItem>
               <NavigationMenuItem className="hidden sm:block">
                 <Button asChild variant={buttonVariant} className="whitespace-nowrap">
-                  <a href={signupHref}>Get started</a>
+                  <a
+                    href={signupHref}
+                    onClick={() =>
+                      trackCTA({
+                        cta_text: "Get started",
+                        cta_location: "navbar",
+                        cta_destination: signupHref,
+                      })
+                    }
+                  >
+                    Get started
+                  </a>
                 </Button>
               </NavigationMenuItem>
             </div>