diff --git a/lib/plausible/pending_stats_deletion.ex b/lib/plausible/pending_stats_deletion.ex
index 9cedc6433f54..c9568766e1a2 100644
--- a/lib/plausible/pending_stats_deletion.ex
+++ b/lib/plausible/pending_stats_deletion.ex
@@ -5,7 +5,7 @@ defmodule Plausible.PendingStatsDeletion do
 
   use Ecto.Schema
 
-  @reasons [:user_request]
+  @reasons [:user_request, :inactive_trial, :inactive_subscription]
 
   @type t() :: %__MODULE__{}
 
diff --git a/lib/plausible/site/removal.ex b/lib/plausible/site/removal.ex
index 931503e2728b..e340096943ac 100644
--- a/lib/plausible/site/removal.ex
+++ b/lib/plausible/site/removal.ex
@@ -12,10 +12,12 @@ defmodule Plausible.Site.Removal do
 
   @spec run(Plausible.Site.t(), Keyword.t()) :: {:ok, map()}
   def run(site, opts \\ []) do
+    reason = Keyword.get(opts, :reason, :user_request)
+
     Repo.transaction(fn ->
       site = Repo.preload(site, :team)
 
-      {:ok, pending_stats_deletion} = PendingStatsDeletions.store(site)
+      {:ok, pending_stats_deletion} = PendingStatsDeletions.store(site, reason)
 
       result = Repo.delete_all(from(s in Plausible.Site, where: s.domain == ^site.domain))
 
diff --git a/test/plausible/site/site_removal_test.exs b/test/plausible/site/site_removal_test.exs
index 11f7cfa15f03..f9f606368e9c 100644
--- a/test/plausible/site/site_removal_test.exs
+++ b/test/plausible/site/site_removal_test.exs
@@ -40,6 +40,15 @@ defmodule Plausible.Site.SiteRemovalTest do
     assert Repo.get_by(PendingStatsDeletion, site_id: site.id)
   end
 
+  test "site deletion accepts an explicit reason for the pending stats deletion" do
+    site = new_site()
+
+    assert {:ok, context} = Removal.run(site, reason: :inactive_trial)
+
+    assert context.pending_stats_deletion.reason == :inactive_trial
+    assert Repo.get_by(PendingStatsDeletion, site_id: site.id, reason: :inactive_trial)
+  end
+
   test "site deletion prunes team guest memberships" do
     owner = new_user()
     site = new_site(owner: owner)