diff --git a/app/src/main/java/app/opendocument/droid/ui/activity/LandingFragment.kt b/app/src/main/java/app/opendocument/droid/ui/activity/LandingFragment.kt
index 03d4a9d7949b..146e3c91b54a 100644
--- a/app/src/main/java/app/opendocument/droid/ui/activity/LandingFragment.kt
+++ b/app/src/main/java/app/opendocument/droid/ui/activity/LandingFragment.kt
@@ -315,6 +315,19 @@ class LandingFragment : Fragment(), LandingAdapter.Listener {
                 state.catchAllEnabled,
             )
         )
+
+        // asked here rather than carried in the state: what billing knows lives on the activity,
+        // not in anything the ViewModel reads. it is only ever false in pro or after a purchase,
+        // both of which are settled long before the first refresh comes back
+        if (mainActivity.offersAdRemoval()) {
+            items.add(
+                LandingItem.Action(
+                    LandingItem.ACTION_REMOVE_ADS,
+                    R.string.menu_remove_ads,
+                    R.drawable.ic_block,
+                )
+            )
+        }
     }
 
     /** "2 hours ago", or nothing at all for entries written before this was recorded. */
@@ -417,6 +430,11 @@ class LandingFragment : Fragment(), LandingAdapter.Listener {
         when (action) {
             LandingItem.ACTION_ADD_FOLDER -> addFolder()
             LandingItem.ACTION_UP -> viewModel.leaveFolder()
+            LandingItem.ACTION_REMOVE_ADS -> {
+                mainActivity.analyticsManager.report("settings_remove_ads")
+
+                mainActivity.buyAdRemoval()
+            }
         }
     }
 
diff --git a/app/src/main/java/app/opendocument/droid/ui/activity/MainActivity.kt b/app/src/main/java/app/opendocument/droid/ui/activity/MainActivity.kt
index a5688407183c..30779b51bdfb 100644
--- a/app/src/main/java/app/opendocument/droid/ui/activity/MainActivity.kt
+++ b/app/src/main/java/app/opendocument/droid/ui/activity/MainActivity.kt
@@ -365,10 +365,6 @@ class MainActivity : AppCompatActivity(), MenuProvider {
 
     override fun onCreateMenu(menu: Menu, menuInflater: MenuInflater) {
         menuInflater.inflate(R.menu.menu_main, menu)
-
-        if (billingManager.hasPurchased()) {
-            menu.findItem(R.id.menu_remove_ads).isVisible = false
-        }
     }
 
     // The play services availability dialog calls startActivityForResult() itself with a
@@ -470,12 +466,6 @@ class MainActivity : AppCompatActivity(), MenuProvider {
                 analyticsManager.report("menu_share")
             }
 
-            R.id.menu_remove_ads -> {
-                analyticsManager.report("menu_remove_ads")
-
-                buyAdRemoval()
-            }
-
             R.id.menu_fullscreen -> {
                 if (fullscreen) {
                     analyticsManager.report("menu_fullscreen_leave")
@@ -572,7 +562,18 @@ class MainActivity : AppCompatActivity(), MenuProvider {
         ttsActionMode = null
     }
 
-    private fun buyAdRemoval() {
+    /**
+     * Whether the ad removal is still worth offering: never in pro, where the purchase is implied,
+     * and not once it has been bought.
+     *
+     * The landing screen asks rather than being told, because billing is set up by
+     * [initializeProprietaryLibraries] - which can run a second time, after the play services
+     * dialog - and it is not something the ViewModel could read off disk itself.
+     */
+    fun offersAdRemoval(): Boolean =
+        ::billingManager.isInitialized && !billingManager.hasPurchased()
+
+    fun buyAdRemoval() {
         analyticsManager.report(AnalyticsConstants.EVENT_ADD_TO_CART)
 
         // the play listing id is the applicationId, which stays at.tomtasche.reader.pro
diff --git a/app/src/main/java/app/opendocument/droid/ui/widget/LandingItem.kt b/app/src/main/java/app/opendocument/droid/ui/widget/LandingItem.kt
index e6d74cca2fb5..f94f2cc28e16 100644
--- a/app/src/main/java/app/opendocument/droid/ui/widget/LandingItem.kt
+++ b/app/src/main/java/app/opendocument/droid/ui/widget/LandingItem.kt
@@ -67,6 +67,7 @@ sealed class LandingItem {
     companion object {
         const val ACTION_ADD_FOLDER: Int = 1
         const val ACTION_UP: Int = 2
+        const val ACTION_REMOVE_ADS: Int = 3
 
         const val SETTING_CATCH_ALL: Int = 1
     }
diff --git a/app/src/main/res/drawable/ic_block.xml b/app/src/main/res/drawable/ic_block.xml
new file mode 100644
index 000000000000..53979f05ff4c
--- /dev/null
+++ b/app/src/main/res/drawable/ic_block.xml
@@ -0,0 +1,10 @@
+<vector android:height="24dp"
+        android:tint="?attr/colorControlNormal"
+        android:viewportHeight="24.0"
+        android:viewportWidth="24.0"
+        android:width="24dp"
+        xmlns:android="http://schemas.android.com/apk/res/android">
+    <path
+            android:fillColor="#FF000000"
+            android:pathData="M12,2C6.48,2 2,6.48 2,12s4.48,10 10,10 10,-4.48 10,-10S17.52,2 12,2zM4,12c0,-4.42 3.58,-8 8,-8 1.85,0 3.55,0.63 4.9,1.69L5.69,16.9C4.63,15.55 4,13.85 4,12zM12,20c-1.85,0 -3.55,-0.63 -4.9,-1.69L18.31,7.1C19.37,8.45 20,10.15 20,12c0,4.42 -3.58,8 -8,8z" />
+</vector>
diff --git a/app/src/main/res/menu/menu_main.xml b/app/src/main/res/menu/menu_main.xml
index 7e8de18e11dc..5e0e7c730bfe 100644
--- a/app/src/main/res/menu/menu_main.xml
+++ b/app/src/main/res/menu/menu_main.xml
@@ -56,8 +56,4 @@
         android:visible="false"
         app:showAsAction="never" />
 
-    <item
-        android:id="@+id/menu_remove_ads"
-        android:title="@string/menu_remove_ads"
-        app:showAsAction="never" />
 </menu>