diff --git a/apps/website/e2e/website.spec.ts b/apps/website/e2e/website.spec.ts
index 18e1c7c32..15398f3f5 100644
--- a/apps/website/e2e/website.spec.ts
+++ b/apps/website/e2e/website.spec.ts
@@ -73,8 +73,8 @@ test('pricing page routes software and support CTAs without checkout', async ({
   await page.goto('/pricing');
 
   await expect(page.getByRole('link', { name: 'Install from npm' })).toHaveAttribute('href', /npmjs\.com\/package\/@threadplane\/chat/);
-  await expect(page.getByRole('link', { name: 'Discuss assurance' })).toHaveAttribute('href', '/contact?source=pricing_production_assurance');
-  await expect(page.getByRole('link', { name: 'Talk to Sales' })).toHaveAttribute('href', '/contact?source=pricing_tier_enterprise');
+  await expect(page.getByRole('link', { name: 'Discuss assurance' })).toHaveAttribute('href', '/contact?intent=enterprise&entry=pricing_tier_production_assurance');
+  await expect(page.getByRole('link', { name: 'Talk to Sales' })).toHaveAttribute('href', '/contact?intent=enterprise&entry=pricing_tier_enterprise');
   await expect(page.locator('form[action*="checkout"]')).toHaveCount(0);
 });
 
@@ -87,35 +87,29 @@ test('pricing page is responsive without page-level horizontal overflow', async
   }
 });
 
-test('pricing page lead form validates required fields', async ({ page }) => {
+test('pricing plan buttons lead to the enterprise contact intent', async ({ page }) => {
   await page.goto('/pricing');
-  const leadForm = page.locator('#lead-form form');
-  await expect(leadForm).toBeVisible();
-  await leadForm.getByRole('button', { name: 'Request enterprise quote' }).click();
-  await expect(leadForm).toBeVisible();
-  expect(await leadForm.evaluate((form) => (form as HTMLFormElement).checkValidity())).toBe(false);
+  await expect(page.getByRole('link', { name: 'Talk to Sales' })).toHaveAttribute('href', '/contact?intent=enterprise&entry=pricing_tier_enterprise');
+  await expect(page.getByRole('link', { name: 'Request a conversation' })).toHaveAttribute('href', '/contact?intent=enterprise&entry=pricing_enterprise_band');
+  await expect(page.locator('#lead-form')).toHaveCount(0);
 });
 
 test('contact page submits a lead payload and renders success state', async ({ page }) => {
   let leadPayload: Record<string, unknown> | undefined;
   await page.route('**/api/leads', async (route) => {
     leadPayload = route.request().postDataJSON();
-    await route.fulfill({
-      status: 200,
-      contentType: 'application/json',
-      body: JSON.stringify({ ok: true }),
-    });
+    await route.fulfill({ status: 200, contentType: 'application/json', body: JSON.stringify({ ok: true }) });
   });
 
   await page.goto('/contact');
-  const contactForm = page.locator('main form').first();
-  await contactForm.getByRole('textbox', { name: 'Email', exact: true }).fill('jane@acme.com');
-  await contactForm.getByRole('textbox', { name: 'Name' }).fill('Jane Smith');
-  await contactForm.getByRole('textbox', { name: 'Company' }).fill('Acme');
-  await contactForm.getByRole('textbox', { name: 'Message' }).fill('We are evaluating Threadplane.');
-  await contactForm.getByRole('button', { name: 'Send' }).click();
-
-  await expect(page.getByText("Thanks. We'll be in touch within one business day.")).toBeVisible();
+  const form = page.locator('main form').first();
+  await form.getByLabel('Work email').fill('jane@acme.com');
+  await form.getByLabel('Name').fill('Jane Smith');
+  await form.getByLabel('Company').fill('Acme');
+  await form.getByLabel('What are you shipping?').fill('We are evaluating Threadplane.');
+  await form.getByRole('button', { name: 'Send to Brian' }).click();
+
+  await expect(page.getByRole('status')).toContainText('Sent.');
   expect(leadPayload).toMatchObject({
     form_kind: 'contact',
     email: 'jane@acme.com',
@@ -127,35 +121,33 @@ test('contact page submits a lead payload and renders success state', async ({ p
   expect(leadPayload?.['submission_id']).toMatch(UUID_V4);
 });
 
-test('pricing lead form posts to /api/leads and renders success state', async ({ page }) => {
+test('contact page enterprise intent posts the pricing form kind with a timeline', async ({ page }) => {
   let leadPayload: Record<string, unknown> | undefined;
   await page.route('**/api/leads', async (route) => {
     leadPayload = route.request().postDataJSON();
-    await route.fulfill({
-      status: 200,
-      contentType: 'application/json',
-      body: JSON.stringify({ ok: true }),
-    });
+    await route.fulfill({ status: 200, contentType: 'application/json', body: JSON.stringify({ ok: true }) });
   });
 
-  await page.goto('/pricing#lead-form');
-  const leadForm = page.locator('#lead-form form');
-  await leadForm.getByLabel('Name').fill('Jane Smith');
-  await leadForm.getByLabel('Work email').fill('jane@acme.com');
-  await leadForm.getByLabel('Company').fill('Acme');
-  await leadForm.getByLabel('Tell us about your use case').fill('Volume seats and security review.');
-  await leadForm.getByRole('button', { name: 'Request enterprise quote' }).click();
+  await page.goto('/contact?intent=enterprise&entry=pricing_tier_enterprise');
+  const form = page.locator('main form').first();
+  await form.getByRole('button', { name: 'Request a conversation' }).click();
+  await expect(form.getByText('Enter your email address.')).toBeVisible();
 
-  await expect(page.getByText(/we'll be in touch within one business day/i)).toBeVisible();
+  await form.getByLabel('Work email').fill('jane@acme.com');
+  await form.getByLabel('Company').fill('Acme');
+  await form.getByLabel('Timeline').selectOption('this_quarter');
+  await form.getByLabel('Tell us about your use case').fill('Volume seats and security review.');
+  await form.getByRole('button', { name: 'Request a conversation' }).click();
+
+  await expect(page.getByRole('status')).toContainText('Sent.');
   expect(leadPayload).toMatchObject({
     form_kind: 'pricing',
     email: 'jane@acme.com',
-    name: 'Jane Smith',
     company: 'Acme',
+    timeline: 'this_quarter',
     message: 'Volume seats and security review.',
     policy_version: GROWTH_FORM_POLICY_VERSION,
   });
-  expect(leadPayload?.['submission_id']).toMatch(UUID_V4);
 });
 
 test('footer newsletter form posts to /api/newsletter and renders success state', async ({ page }) => {
diff --git a/apps/website/src/app/contact/page.spec.tsx b/apps/website/src/app/contact/page.spec.tsx
new file mode 100644
index 000000000..6a35de8f3
--- /dev/null
+++ b/apps/website/src/app/contact/page.spec.tsx
@@ -0,0 +1,66 @@
+// @vitest-environment jsdom
+import React from 'react';
+import { afterEach, describe, expect, it, vi } from 'vitest';
+import { render, screen, fireEvent } from '@testing-library/react';
+
+const track = vi.hoisted(() => vi.fn());
+
+vi.mock('../../lib/analytics/client', () => ({ track, trackCtaClick: vi.fn(), trackExternalLinkClick: vi.fn() }));
+vi.mock('server-only', () => ({}));
+vi.mock('../../components/contact/GitHubStarsPill', () => ({ GitHubStarsPill: () => <span data-testid="stars" /> }));
+
+import ContactPage from './page';
+
+afterEach(() => {
+  vi.unstubAllGlobals();
+});
+
+describe('ContactPage', () => {
+  it('renders the contact variant by default', async () => {
+    render(await ContactPage({ searchParams: Promise.resolve({}) }));
+    expect(screen.getByText('Contact', { selector: '[data-ui="eyebrow"]' })).toBeTruthy();
+    expect(screen.getByRole('heading', { level: 1 }).textContent).toBe('Talk to an engineer.');
+    expect(screen.getByRole('button', { name: 'Send to Brian' })).toBeTruthy();
+    expect(screen.queryByLabelText('Timeline')).toBeNull();
+    const email = screen.getByRole('link', { name: 'brian@threadplane.ai' });
+    expect(email.getAttribute('href')).toBe('mailto:brian@threadplane.ai');
+    const github = screen.getByRole('link', { name: 'GitHub issues' });
+    expect(github.getAttribute('href')).toBe('https://github.com/cacheplane/angular-agent-framework/issues');
+    const discord = screen.getByRole('link', { name: 'Discord' });
+    expect(discord.getAttribute('href')).toBe('https://discord.gg/cacheplane');
+    expect(screen.getByTestId('stars')).toBeTruthy();
+  });
+
+  it('renders the enterprise variant from the intent query and passes the entry point through', async () => {
+    vi.stubGlobal('fetch', vi.fn().mockResolvedValue({ ok: true, status: 200 }));
+    render(await ContactPage({ searchParams: Promise.resolve({ intent: 'enterprise', entry: 'pricing_tier_enterprise' }) }));
+    expect(screen.getByText('Enterprise', { selector: '[data-ui="eyebrow"]' })).toBeTruthy();
+    expect(screen.getByLabelText('Timeline')).toBeTruthy();
+    expect(screen.getByRole('button', { name: 'Request a conversation' })).toBeTruthy();
+
+    fireEvent.change(screen.getByLabelText('Work email'), { target: { value: 'buyer@example.com' } });
+    fireEvent.change(screen.getByLabelText('Company'), { target: { value: 'Acme Co' } });
+    fireEvent.change(screen.getByLabelText('Timeline'), { target: { value: 'this_quarter' } });
+    fireEvent.click(screen.getByRole('button', { name: 'Request a conversation' }));
+
+    expect(track).toHaveBeenCalledWith(
+      'marketing:lead_form_submit',
+      expect.objectContaining({ surface: 'pricing', entry_point: 'pricing_tier_enterprise' })
+    );
+  });
+
+  it('ignores unknown intents and unsafe entry values', async () => {
+    vi.stubGlobal('fetch', vi.fn().mockResolvedValue({ ok: true, status: 200 }));
+    render(await ContactPage({ searchParams: Promise.resolve({ intent: 'weird', entry: '<script>' }) }));
+    const button = screen.getByRole('button', { name: 'Send to Brian' });
+    expect(button).toBeTruthy();
+
+    fireEvent.change(screen.getByLabelText('Work email'), { target: { value: 'buyer@example.com' } });
+    fireEvent.click(button);
+
+    expect(track).toHaveBeenCalledWith(
+      'marketing:lead_form_submit',
+      expect.not.objectContaining({ entry_point: expect.anything() })
+    );
+  });
+});
diff --git a/apps/website/src/app/contact/page.tsx b/apps/website/src/app/contact/page.tsx
index 285a684be..1dec146fd 100644
--- a/apps/website/src/app/contact/page.tsx
+++ b/apps/website/src/app/contact/page.tsx
@@ -2,43 +2,71 @@ import React, { Suspense } from 'react';
 import { Container } from '../../components/ui/Container';
 import { Section } from '../../components/ui/Section';
 import { Eyebrow } from '../../components/ui/Eyebrow';
-import { ContactForm } from '../../components/contact/ContactForm';
+import { FormCard } from '../../components/form';
+import { ContactForm, type ContactIntent } from '../../components/contact/ContactForm';
 import { GitHubStarsPill } from '../../components/contact/GitHubStarsPill';
-import { SlaCard } from '../../components/contact/SlaCard';
-import { AltChannelRow } from '../../components/contact/AltChannelRow';
 import { createPageMetadata } from '../../lib/site-metadata';
 import { getFormPolicy } from '../../lib/growth/form-policy';
 
 export const metadata = createPageMetadata({
   title: 'Talk to an engineer — Threadplane',
-  description: "Tell us what you're shipping. We'll reply within one business day — usually with code, not a calendar invite.",
+  description: 'Tell us what you are shipping. We reply within one business day, usually with code, not a calendar invite.',
   pathname: '/contact',
   type: 'website',
 });
 
-export default function ContactPage() {
+// Entry points are analytics keys: lowercase snake_case, e.g. pricing_tier_enterprise. Anything else is dropped.
+const ENTRY_POINT = /^[a-z0-9_]{1,64}$/u;
+
+function readIntent(value: string | undefined): ContactIntent {
+  return value === 'enterprise' ? 'enterprise' : 'contact';
+}
+
+function readEntryPoint(value: string | undefined): string | undefined {
+  return value && ENTRY_POINT.test(value) ? value : undefined;
+}
+
+export default async function ContactPage({
+  searchParams,
+}: {
+  searchParams: Promise<{ intent?: string; entry?: string }>;
+}) {
+  const params = await searchParams;
+  const intent = readIntent(params.intent);
+  const entryPoint = readEntryPoint(params.entry);
   const formPolicy = getFormPolicy();
   return (
-    <Section surface="canvas" ariaLabelledBy="contact-heading">
+    <Section surface="tinted" ariaLabelledBy="contact-heading">
       <Container>
-        <div className="contact-page-inner">
-          <Eyebrow tone="accent" className="contact-page-eyebrow-spaced">Contact</Eyebrow>
-          <h1 id="contact-heading" className="contact-page-h1">
-            Talk to an engineer.
-          </h1>
-          <p className="contact-page-subtitle">
-            Tell us what you&apos;re shipping. We&apos;ll reply within one business day — usually with code, not a calendar invite.
-          </p>
-          <div className="contact-page-sla-wrap">
-            <SlaCard />
-          </div>
-          <Suspense>
-            <ContactForm formPolicy={formPolicy} />
-          </Suspense>
-          <div className="contact-page-links-row">
-            <GitHubStarsPill />
-            <AltChannelRow />
+        <div className="contact-band">
+          <div>
+            <Eyebrow tone="accent" className="contact-band-eyebrow">
+              {intent === 'enterprise' ? 'Enterprise' : 'Contact'}
+            </Eyebrow>
+            <h1 id="contact-heading" className="contact-page-h1">
+              Talk to an engineer.
+            </h1>
+            <p className="contact-band-lede">
+              Tell us what you are shipping. We reply within one business day, usually with code, not a calendar invite.
+            </p>
+            <p className="contact-band-note">
+              Brian or someone on the team replies personally, from a real inbox, not <code>noreply@</code>. We read every message.
+            </p>
+            <div className="contact-band-channels">
+              <Eyebrow tone="muted">Prefer not to use a form</Eyebrow>
+              <div className="contact-chips">
+                <a className="contact-chip" href="mailto:brian@threadplane.ai">brian@threadplane.ai</a>
+                <a className="contact-chip" href="https://github.com/cacheplane/angular-agent-framework/issues">GitHub issues</a>
+                <a className="contact-chip" href="https://discord.gg/cacheplane">Discord</a>
+              </div>
+              <Suspense fallback={null}>
+                <GitHubStarsPill />
+              </Suspense>
+            </div>
           </div>
+          <FormCard>
+            <ContactForm formPolicy={formPolicy} intent={intent} entryPoint={entryPoint} />
+          </FormCard>
         </div>
       </Container>
     </Section>
diff --git a/apps/website/src/app/pilot-to-prod/page.tsx b/apps/website/src/app/pilot-to-prod/page.tsx
index 8b1c64a94..a940f7a47 100644
--- a/apps/website/src/app/pilot-to-prod/page.tsx
+++ b/apps/website/src/app/pilot-to-prod/page.tsx
@@ -195,7 +195,7 @@ export default function PilotToProdPage() {
             <p className="pilot-contact-body">
               30-minute discovery call. We&apos;ll dig into your Angular surface, your agent-eligible workflows, and whether Pilot-to-Prod is the right fit. No pitch deck.
             </p>
-            <Button variant="primary" size="lg" href="/pricing#lead-form">
+            <Button variant="primary" size="lg" href="/pricing#enterprise">
               Request a discovery call
             </Button>
           </div>
diff --git a/apps/website/src/app/pricing/page.spec.tsx b/apps/website/src/app/pricing/page.spec.tsx
index d122d11df..6e496d43d 100644
--- a/apps/website/src/app/pricing/page.spec.tsx
+++ b/apps/website/src/app/pricing/page.spec.tsx
@@ -6,7 +6,7 @@ import { describe, expect, it, vi } from 'vitest';
 vi.mock('server-only', () => ({}));
 import PricingPage, { metadata } from './page';
 
-vi.mock('../../components/pricing/LeadForm', () => ({ LeadForm: () => null }));
+vi.mock('../../components/pricing/EnterpriseCtaBand', () => ({ EnterpriseCtaBand: () => null }));
 vi.mock('../../components/landing/FinalCTA', () => ({ FinalCTA: () => null }));
 vi.mock('../../lib/analytics/client', () => ({ trackCtaClick: vi.fn() }));
 
diff --git a/apps/website/src/app/pricing/page.tsx b/apps/website/src/app/pricing/page.tsx
index 109aec799..0925ea1d9 100644
--- a/apps/website/src/app/pricing/page.tsx
+++ b/apps/website/src/app/pricing/page.tsx
@@ -4,11 +4,10 @@ import { Eyebrow } from '../../components/ui/Eyebrow';
 import { CompareTable } from '../../components/pricing/CompareTable';
 import { ArchitectureBoundary, PricingComparison } from '../../components/pricing/PricingDetails';
 import { PricingFAQ } from '../../components/pricing/PricingFAQ';
-import { LeadForm } from '../../components/pricing/LeadForm';
+import { EnterpriseCtaBand } from '../../components/pricing/EnterpriseCtaBand';
 import { FinalCTA } from '../../components/landing/FinalCTA';
 import { createPageMetadata } from '../../lib/site-metadata';
 import { WEBSITE_SUPPORTED_ANGULAR_VERSIONS } from '../../components/pricing/angular-support.mjs';
-import { getFormPolicy } from '../../lib/growth/form-policy';
 
 export const metadata = createPageMetadata({
   title: 'Pricing — Threadplane',
@@ -19,7 +18,6 @@ export const metadata = createPageMetadata({
 });
 
 export default function PricingPage() {
-  const formPolicy = getFormPolicy();
   return (
     <>
       <Section surface="canvas" ariaLabelledBy="pricing-heading">
@@ -63,7 +61,7 @@ export default function PricingPage() {
 
       <PricingFAQ />
 
-      <LeadForm formPolicy={formPolicy} />
+      <EnterpriseCtaBand />
       <FinalCTA />
     </>
   );
diff --git a/apps/website/src/app/solutions/[slug]/page.tsx b/apps/website/src/app/solutions/[slug]/page.tsx
index dadee1b58..e562ffcbb 100644
--- a/apps/website/src/app/solutions/[slug]/page.tsx
+++ b/apps/website/src/app/solutions/[slug]/page.tsx
@@ -206,7 +206,7 @@ export default async function SolutionPage({ params }: PageProps) {
       <FinalCTA
         headline={solution.ctaHeadline}
         subtext={solution.ctaSubtext}
-        primary={{ label: 'Talk to us', href: '/pricing#lead-form' }}
+        primary={{ label: 'Talk to us', href: '/pricing#enterprise' }}
         secondary={{ label: 'Read the docs →', href: '/docs' }}
       />
     </>
diff --git a/apps/website/src/components/contact/AltChannelRow.tsx b/apps/website/src/components/contact/AltChannelRow.tsx
deleted file mode 100644
index d02204627..000000000
--- a/apps/website/src/components/contact/AltChannelRow.tsx
+++ /dev/null
@@ -1,13 +0,0 @@
-import React from 'react';
-
-export function AltChannelRow() {
-  return (
-    <p className="contact-alt-row">
-      <a href="/docs" className="contact-alt-link">docs</a>
-      <span className="contact-alt-sep">·</span>
-      <a href="https://github.com/cacheplane/angular-agent-framework/issues" className="contact-alt-link">GitHub issues</a>
-      <span className="contact-alt-sep">·</span>
-      <a href="https://discord.gg/cacheplane" className="contact-alt-link">Discord</a>
-    </p>
-  );
-}
diff --git a/apps/website/src/components/contact/ContactForm.spec.tsx b/apps/website/src/components/contact/ContactForm.spec.tsx
index a28ff9f36..50017696e 100644
--- a/apps/website/src/components/contact/ContactForm.spec.tsx
+++ b/apps/website/src/components/contact/ContactForm.spec.tsx
@@ -30,7 +30,7 @@ function fill(fields: {
   company?: string;
   message?: string;
 }): void {
-  fireEvent.change(screen.getByLabelText(/email/i), {
+  fireEvent.change(screen.getByLabelText(/work email/i), {
     target: { value: fields.email },
   });
   if (fields.name !== undefined) {
@@ -44,14 +44,14 @@ function fill(fields: {
     });
   }
   if (fields.message !== undefined) {
-    fireEvent.change(screen.getByLabelText(/message/i), {
+    fireEvent.change(screen.getByLabelText(/what are you shipping/i), {
       target: { value: fields.message },
     });
   }
 }
 
 function send(): void {
-  fireEvent.click(screen.getByRole('button', { name: /^send$/i }));
+  fireEvent.click(screen.getByRole('button', { name: /send to brian/i }));
 }
 
 function sentBody(fetchMock: ReturnType<typeof vi.fn>, call: number) {
@@ -86,6 +86,7 @@ describe('ContactForm', () => {
       'marketing:lead_form_success',
       expect.objectContaining({ surface: 'contact' })
     );
+    await waitFor(() => expect(screen.getByRole('status').textContent).toContain('Sent.'));
   });
 
   it('submits with all optional fields populated', async () => {
@@ -126,6 +127,12 @@ describe('ContactForm', () => {
         expect.objectContaining({ surface: 'contact' })
       )
     );
+    await waitFor(() => {
+      expect(screen.getByRole('alert').textContent).toContain('That did not send.');
+      expect(screen.getByRole('link', { name: 'brian@threadplane.ai' }).getAttribute('href')).toBe(
+        'mailto:brian@threadplane.ai'
+      );
+    });
   });
 });
 
@@ -134,7 +141,7 @@ describe('ContactForm growth policy', () => {
     render(<ContactForm formPolicy={formPolicy} />);
 
     const disclosure = screen.getByText(formPolicy.disclosures.contact);
-    const button = screen.getByRole('button', { name: /^send$/i });
+    const button = screen.getByRole('button', { name: /send to brian/i });
 
     expect(disclosure.id).toBeTruthy();
     expect(button.getAttribute('aria-describedby')).toBe(disclosure.id);
@@ -241,6 +248,76 @@ describe('ContactForm growth policy', () => {
     await waitFor(() =>
       expect(screen.getByRole('button', { name: /refresh page/i })).toBeTruthy()
     );
-    expect(screen.queryByText(/we'll be in touch/i)).toBeNull();
+    expect(screen.queryByRole('status')).toBeNull();
+  });
+
+  it('validates the email on blur, names the fix, and blocks submit until fixed', async () => {
+    const fetchMock = vi.fn();
+    vi.stubGlobal('fetch', fetchMock);
+    render(<ContactForm formPolicy={formPolicy} />);
+    const email = screen.getByLabelText(/work email/i);
+    fireEvent.change(email, { target: { value: 'jane@acme' } });
+    fireEvent.blur(email);
+    expect(screen.getByText('Enter a full address, like jordan@acme.dev.')).toBeTruthy();
+    send();
+    expect(fetchMock).not.toHaveBeenCalled();
+    expect(document.activeElement).toBe(email);
+    fireEvent.change(email, { target: { value: 'jane@acme.com' } });
+    expect(screen.queryByText('Enter a full address, like jordan@acme.dev.')).toBeNull();
+  });
+
+  it('in enterprise intent posts the pricing form kind with the timeline and entry point', async () => {
+    const fetchMock = vi.fn().mockResolvedValue({ ok: true, status: 200 });
+    vi.stubGlobal('fetch', fetchMock);
+    render(<ContactForm formPolicy={formPolicy} intent="enterprise" entryPoint="pricing_tier_enterprise" />);
+
+    fireEvent.change(screen.getByLabelText(/work email/i), { target: { value: 'jane@acme.com' } });
+    fireEvent.change(screen.getByLabelText(/company/i), { target: { value: 'Acme' } });
+    fireEvent.change(screen.getByLabelText(/timeline/i), { target: { value: 'this_quarter' } });
+    fireEvent.change(screen.getByLabelText(/tell us about your use case/i), { target: { value: 'Volume seats.' } });
+    fireEvent.click(screen.getByRole('button', { name: /request a conversation/i }));
+
+    await waitFor(() => expect(fetchMock).toHaveBeenCalled());
+    expect(sentBody(fetchMock, 0)).toMatchObject({
+      form_kind: 'pricing',
+      email: 'jane@acme.com',
+      company: 'Acme',
+      timeline: 'this_quarter',
+      message: 'Volume seats.',
+    });
+    expect(trackMock).toHaveBeenCalledWith(
+      'marketing:lead_form_submit',
+      expect.objectContaining({ surface: 'pricing', entry_point: 'pricing_tier_enterprise' })
+    );
+  });
+
+  it('in enterprise intent requires a timeline and says so', () => {
+    vi.stubGlobal('fetch', vi.fn());
+    render(<ContactForm formPolicy={formPolicy} intent="enterprise" />);
+    fireEvent.change(screen.getByLabelText(/work email/i), { target: { value: 'jane@acme.com' } });
+    fireEvent.click(screen.getByRole('button', { name: /request a conversation/i }));
+    expect(screen.getByText('Choose a timeline so we can route this.')).toBeTruthy();
+  });
+
+  it('in enterprise intent requires a company and focuses it before the timeline', () => {
+    vi.stubGlobal('fetch', vi.fn());
+    render(<ContactForm formPolicy={formPolicy} intent="enterprise" />);
+    fireEvent.change(screen.getByLabelText(/work email/i), { target: { value: 'jane@acme.com' } });
+    fireEvent.click(screen.getByRole('button', { name: /request a conversation/i }));
+    expect(screen.getByText('Tell us the company so we can prepare.')).toBeTruthy();
+    expect(document.activeElement).toBe(screen.getByLabelText(/company/i));
+  });
+
+  it('does not post whitespace-only optional facts', async () => {
+    const fetchMock = vi.fn().mockResolvedValue({ ok: true, status: 200 });
+    vi.stubGlobal('fetch', fetchMock);
+    render(<ContactForm formPolicy={formPolicy} />);
+    fill({ email: 'jane@acme.com', name: '   ', company: ' Acme ', message: ' ' });
+    send();
+    await waitFor(() => expect(fetchMock).toHaveBeenCalled());
+    const sent = sentBody(fetchMock, 0);
+    expect(sent.name).toBeUndefined();
+    expect(sent.message).toBeUndefined();
+    expect(sent.company).toBe('Acme');
   });
 });
diff --git a/apps/website/src/components/contact/ContactForm.tsx b/apps/website/src/components/contact/ContactForm.tsx
index cb579f469..aadecab1c 100644
--- a/apps/website/src/components/contact/ContactForm.tsx
+++ b/apps/website/src/components/contact/ContactForm.tsx
@@ -1,175 +1,183 @@
 'use client';
 
-import React, { useRef, useState } from 'react';
+import React, { useState } from 'react';
 import { Button } from '../ui/Button';
-import { track } from '../../lib/analytics/client';
 import { analyticsEvents } from '../../lib/analytics/events';
 import type { PublicFormPolicy } from '../../lib/growth/form-policy';
+import { FORM_POLICY_REFRESH_MESSAGE } from '../../lib/growth/form-client';
 import {
-  FORM_POLICY_REFRESH_MESSAGE,
-  growthFormRequestSnapshot,
-  type GrowthFormRequestSnapshot,
-} from '../../lib/growth/form-client';
+  Field,
+  FormStatus,
+  Select,
+  SubmitButton,
+  TextArea,
+  TextInput,
+  emailError,
+  requiredError,
+  useGrowthForm,
+} from '../form';
 
-type Status = 'idle' | 'sending' | 'sent' | 'error' | 'stale';
+export type ContactIntent = 'contact' | 'enterprise';
 
-export function ContactForm({
-  formPolicy,
-}: {
+const TIMELINES = [
+  ['this_quarter', 'This quarter'],
+  ['next_quarter', 'Next quarter'],
+  ['6_plus_months', '6+ months'],
+  ['exploring', 'Just exploring'],
+] as const;
+
+type Timeline = (typeof TIMELINES)[number][0];
+
+interface ContactFormProps {
   formPolicy: PublicFormPolicy;
-}) {
-  const [status, setStatus] = useState<Status>('idle');
+  /** `enterprise` adds the timeline field and posts the pricing form kind. */
+  intent?: ContactIntent;
+  /** The CTA that brought the visitor here; reported to analytics. */
+  entryPoint?: string;
+}
+
+const FOUNDER_EMAIL = 'brian@threadplane.ai';
+
+export function ContactForm({ formPolicy, intent = 'contact', entryPoint }: ContactFormProps) {
+  const enterprise = intent === 'enterprise';
   const [email, setEmail] = useState('');
   const [name, setName] = useState('');
   const [company, setCompany] = useState('');
+  const [timeline, setTimeline] = useState<Timeline | ''>('');
   const [message, setMessage] = useState('');
-  const submissionSnapshot = useRef<GrowthFormRequestSnapshot | null>(null);
+  const [emailMessage, setEmailMessage] = useState<string | null>(null);
+  const [companyMessage, setCompanyMessage] = useState<string | null>(null);
+  const [timelineMessage, setTimelineMessage] = useState<string | null>(null);
+
+  const form = useGrowthForm({
+    route: '/api/leads',
+    formPolicy,
+    events: {
+      submit: analyticsEvents.marketingLeadFormSubmit,
+      success: analyticsEvents.marketingLeadFormSuccess,
+      fail: analyticsEvents.marketingLeadFormFail,
+    },
+    analytics: {
+      surface: enterprise ? 'pricing' : 'contact',
+      source_section: 'contact-form',
+      ...(entryPoint ? { entry_point: entryPoint } : {}),
+    },
+  });
   const disclosureId = 'contact-form-growth-disclosure';
+  const companyError = 'Tell us the company so we can prepare.';
+  const timelineError = 'Choose a timeline so we can route this.';
 
-  async function handleSubmit(e: React.FormEvent<HTMLFormElement>) {
+  function handleSubmit(e: React.FormEvent<HTMLFormElement>) {
     e.preventDefault();
-    if (!email) return;
-    setStatus('sending');
-    track(analyticsEvents.marketingLeadFormSubmit, {
-      surface: 'contact',
-      source_section: 'contact-form',
-    });
-    try {
-      const snapshot = growthFormRequestSnapshot(submissionSnapshot.current, {
-        form_kind: 'contact',
-        email,
-        ...(name ? { name } : {}),
-        ...(company ? { company } : {}),
-        ...(message ? { message } : {}),
-      });
-      submissionSnapshot.current = snapshot;
-      const res = await fetch('/api/leads', {
-        method: 'POST',
-        headers: { 'Content-Type': 'application/json' },
-        body: JSON.stringify({
-          ...snapshot.facts,
-          acquisition_session_id: snapshot.acquisition_session_id,
-          submission_id: snapshot.submission_id,
-          policy_version: formPolicy.version,
-        }),
-      });
-      if (res.status === 409) {
-        submissionSnapshot.current = null;
-        setStatus('stale');
-        return;
-      }
-      if (res.status >= 400 && res.status < 500) {
-        submissionSnapshot.current = null;
-      }
-      if (res.ok) {
-        submissionSnapshot.current = null;
-        track(analyticsEvents.marketingLeadFormSuccess, {
-          surface: 'contact',
-          source_section: 'contact-form',
-        });
-        setStatus('sent');
-      } else {
-        track(analyticsEvents.marketingLeadFormFail, {
-          surface: 'contact',
-          source_section: 'contact-form',
-          error_reason: 'api_error',
-        });
-        setStatus('error');
-      }
-    } catch {
-      track(analyticsEvents.marketingLeadFormFail, {
-        surface: 'contact',
-        source_section: 'contact-form',
-        error_reason: 'network_error',
-      });
-      setStatus('error');
+    const emailProblem = emailError(email);
+    const companyProblem = enterprise ? requiredError(company, companyError) : null;
+    const timelineProblem = enterprise ? requiredError(timeline, timelineError) : null;
+    setEmailMessage(emailProblem);
+    setCompanyMessage(companyProblem);
+    setTimelineMessage(timelineProblem);
+    if (emailProblem) {
+      document.getElementById('contact-email')?.focus();
+      return;
     }
+    if (companyProblem) {
+      document.getElementById('contact-company')?.focus();
+      return;
+    }
+    if (timelineProblem) {
+      document.getElementById('contact-timeline')?.focus();
+      return;
+    }
+    void form.submit({
+      form_kind: enterprise ? 'pricing' : 'contact',
+      email: email.trim(),
+      ...(name.trim() ? { name: name.trim() } : {}),
+      ...(company.trim() ? { company: company.trim() } : {}),
+      ...(enterprise && timeline ? { timeline } : {}),
+      ...(message.trim() ? { message: message.trim() } : {}),
+    });
   }
 
-  if (status === 'stale') {
+  if (form.status === 'stale') {
     return (
-      <div role="alert" className="contact-form">
-        <p className="contact-form-disclosure">{FORM_POLICY_REFRESH_MESSAGE}</p>
-        <Button
-          type="button"
-          variant="primary"
-          size="lg"
-          onClick={() => window.location.reload()}
-        >
+      <FormStatus tone="stale" title="This page is out of date." detail={FORM_POLICY_REFRESH_MESSAGE}>
+        <Button type="button" variant="primary" size="lg" onClick={() => window.location.reload()}>
           Refresh page
         </Button>
-      </div>
+      </FormStatus>
     );
   }
 
-  if (status === 'sent') {
-    return (
-      <div role="status" className="contact-form-sent">
-        Thanks. We&apos;ll be in touch within one business day.
-      </div>
-    );
+  if (form.status === 'sent') {
+    return <FormStatus tone="success" title="Sent." detail="Expect a reply within one business day." />;
   }
 
   return (
-    <form onSubmit={handleSubmit} className="contact-form">
-      <label className="contact-form-label">
-        Email
-        <input
+    <form onSubmit={handleSubmit} data-ui="form" noValidate>
+      <Field id="contact-email" label="Work email" error={emailMessage}>
+        <TextInput
           type="email"
           autoComplete="email"
-          required
+          inputMode="email"
           value={email}
-          onChange={(e) => setEmail(e.target.value)}
-          className="contact-form-input"
-        />
-      </label>
-      <label className="contact-form-label">
-        Name <span className="contact-form-optional">(optional)</span>
-        <input
-          type="text"
-          autoComplete="name"
-          value={name}
-          onChange={(e) => setName(e.target.value)}
-          className="contact-form-input"
+          onChange={(e) => {
+            setEmail(e.target.value);
+            if (emailMessage) setEmailMessage(emailError(e.target.value));
+          }}
+          onBlur={() => setEmailMessage(emailError(email))}
         />
-      </label>
-      <label className="contact-form-label">
-        Company <span className="contact-form-optional">(optional)</span>
-        <input
+      </Field>
+      <Field id="contact-name" label="Name" optional>
+        <TextInput type="text" autoComplete="name" value={name} onChange={(e) => setName(e.target.value)} />
+      </Field>
+      <Field id="contact-company" label="Company" optional={!enterprise} error={companyMessage}>
+        <TextInput
           type="text"
           autoComplete="organization"
           value={company}
-          onChange={(e) => setCompany(e.target.value)}
-          className="contact-form-input"
-        />
-      </label>
-      <label className="contact-form-label">
-        Message <span className="contact-form-optional">(optional)</span>
-        <textarea
-          rows={5}
-          value={message}
-          onChange={(e) => setMessage(e.target.value)}
-          placeholder="What are you shipping?"
-          className="contact-form-input contact-form-textarea"
+          onChange={(e) => {
+            setCompany(e.target.value);
+            if (companyMessage) setCompanyMessage(requiredError(e.target.value, companyError));
+          }}
         />
-      </label>
-      <p id={disclosureId} className="contact-form-disclosure">
+      </Field>
+      {enterprise ? (
+        <Field id="contact-timeline" label="Timeline" error={timelineMessage}>
+          <Select
+            value={timeline}
+            onChange={(e) => {
+              setTimeline(e.target.value as Timeline | '');
+              if (timelineMessage) setTimelineMessage(requiredError(e.target.value, timelineError));
+            }}
+          >
+            <option value="" disabled>
+              Select…
+            </option>
+            {TIMELINES.map(([value, label]) => (
+              <option key={value} value={value}>
+                {label}
+              </option>
+            ))}
+          </Select>
+        </Field>
+      ) : null}
+      <Field id="contact-message" label={enterprise ? 'Tell us about your use case' : 'What are you shipping?'} optional>
+        <TextArea rows={5} value={message} onChange={(e) => setMessage(e.target.value)} />
+      </Field>
+      <p id={disclosureId} data-ui="form-disclosure">
         {formPolicy.disclosures.contact}
       </p>
-      <Button
+      <SubmitButton
         variant="primary"
         size="lg"
-        type="submit"
-        disabled={status === 'sending'}
+        pending={form.status === 'pending'}
+        pendingLabel="Sending…"
         aria-describedby={disclosureId}
       >
-        {status === 'sending' ? 'Sending…' : 'Send'}
-      </Button>
-      {status === 'error' && (
-        <div role="alert" className="contact-form-error">
-          Something went wrong. Please try again or email us directly.
-        </div>
-      )}
+        {enterprise ? 'Request a conversation' : 'Send to Brian'}
+      </SubmitButton>
+      {form.status === 'failed' ? (
+        <FormStatus tone="failure" title="That did not send." detail={<>Email <a href={`mailto:${FOUNDER_EMAIL}`}>{FOUNDER_EMAIL}</a> instead, or try again.</>} />
+      ) : null}
     </form>
   );
 }
diff --git a/apps/website/src/components/contact/SlaCard.tsx b/apps/website/src/components/contact/SlaCard.tsx
deleted file mode 100644
index 8abc36fb4..000000000
--- a/apps/website/src/components/contact/SlaCard.tsx
+++ /dev/null
@@ -1,12 +0,0 @@
-import React from 'react';
-import { Card } from '../ui/Card';
-
-export function SlaCard() {
-  return (
-    <Card className="sla-card">
-      <p className="sla-card-text">
-        Brian or someone on the team replies personally — from a real inbox, not <code>noreply@</code>. We read every message.
-      </p>
-    </Card>
-  );
-}
diff --git a/apps/website/src/components/pricing/CompareTable.spec.tsx b/apps/website/src/components/pricing/CompareTable.spec.tsx
index c10b90b24..21b4dd981 100644
--- a/apps/website/src/components/pricing/CompareTable.spec.tsx
+++ b/apps/website/src/components/pricing/CompareTable.spec.tsx
@@ -39,10 +39,10 @@ describe('CompareTable', () => {
       '@threadplane/chat',
     );
     expect(screen.getByRole('link', { name: 'Discuss assurance' }).getAttribute('href')).toBe(
-      '/contact?source=pricing_production_assurance',
+      '/contact?intent=enterprise&entry=pricing_tier_production_assurance',
     );
     expect(screen.getByRole('link', { name: 'Talk to Sales' }).getAttribute('href')).toBe(
-      '/contact?source=pricing_tier_enterprise',
+      '/contact?intent=enterprise&entry=pricing_tier_enterprise',
     );
   });
 });
diff --git a/apps/website/src/components/pricing/CompareTable.tsx b/apps/website/src/components/pricing/CompareTable.tsx
index 9ab476506..461500db8 100644
--- a/apps/website/src/components/pricing/CompareTable.tsx
+++ b/apps/website/src/components/pricing/CompareTable.tsx
@@ -22,12 +22,12 @@ const CTAS: Record<TierConfig['slug'], PlanCta> = {
   production_assurance: {
     label: 'Discuss assurance',
     ctaId: 'pricing_tier_production_assurance',
-    href: '/contact?source=pricing_production_assurance',
+    href: '/contact?intent=enterprise&entry=pricing_tier_production_assurance',
   },
   enterprise: {
     label: 'Talk to Sales',
     ctaId: 'pricing_tier_enterprise',
-    href: '/contact?source=pricing_tier_enterprise',
+    href: '/contact?intent=enterprise&entry=pricing_tier_enterprise',
   },
 };
 
diff --git a/apps/website/src/components/pricing/EnterpriseCtaBand.spec.tsx b/apps/website/src/components/pricing/EnterpriseCtaBand.spec.tsx
new file mode 100644
index 000000000..a41c9c894
--- /dev/null
+++ b/apps/website/src/components/pricing/EnterpriseCtaBand.spec.tsx
@@ -0,0 +1,18 @@
+// @vitest-environment jsdom
+import React from 'react';
+import { describe, expect, it, vi } from 'vitest';
+import { render, screen } from '@testing-library/react';
+
+const trackCtaClick = vi.hoisted(() => vi.fn());
+vi.mock('../../lib/analytics/client', () => ({ trackCtaClick }));
+
+import { EnterpriseCtaBand } from './EnterpriseCtaBand';
+
+describe('EnterpriseCtaBand', () => {
+  it('links to the enterprise contact intent with its entry point', () => {
+    render(<EnterpriseCtaBand />);
+    const link = screen.getByRole('link', { name: 'Request a conversation' });
+    expect(link.getAttribute('href')).toBe('/contact?intent=enterprise&entry=pricing_enterprise_band');
+    expect(screen.getByRole('heading', { level: 2 }).textContent).toContain('Choose the support.');
+  });
+});
diff --git a/apps/website/src/components/pricing/EnterpriseCtaBand.tsx b/apps/website/src/components/pricing/EnterpriseCtaBand.tsx
new file mode 100644
index 000000000..dde9ea73b
--- /dev/null
+++ b/apps/website/src/components/pricing/EnterpriseCtaBand.tsx
@@ -0,0 +1,41 @@
+'use client';
+import { Container } from '../ui/Container';
+import { Section } from '../ui/Section';
+import { Eyebrow } from '../ui/Eyebrow';
+import { Button } from '../ui/Button';
+import { trackCtaClick } from '../../lib/analytics/client';
+
+const HREF = '/contact?intent=enterprise&entry=pricing_enterprise_band';
+
+export function EnterpriseCtaBand() {
+  return (
+    <Section id="enterprise" surface="tinted" ariaLabelledBy="enterprise-band-heading">
+      <Container>
+        <div className="enterprise-band">
+          <Eyebrow tone="accent" className="enterprise-band-eyebrow">Enterprise</Eyebrow>
+          <h2 id="enterprise-band-heading" className="enterprise-band-heading">
+            Choose the support. Add delivery if you need it.
+          </h2>
+          <p className="enterprise-band-lede">
+            Production Assurance and Pilot-to-Prod are separate choices. Tell us where you are and we will scope the right one.
+          </p>
+          <Button
+            href={HREF}
+            variant="primary"
+            size="lg"
+            onClick={() =>
+              trackCtaClick({
+                surface: 'pricing',
+                destination_url: HREF,
+                cta_id: 'pricing_enterprise_band',
+                cta_text: 'Request a conversation',
+              })
+            }
+          >
+            Request a conversation
+          </Button>
+        </div>
+      </Container>
+    </Section>
+  );
+}
diff --git a/apps/website/src/components/pricing/LeadForm.spec.tsx b/apps/website/src/components/pricing/LeadForm.spec.tsx
deleted file mode 100644
index 9c666bef1..000000000
--- a/apps/website/src/components/pricing/LeadForm.spec.tsx
+++ /dev/null
@@ -1,206 +0,0 @@
-// @vitest-environment jsdom
-import React from 'react';
-import { fireEvent, render, screen, waitFor } from '@testing-library/react';
-import { afterEach, beforeEach, describe, expect, it, vi } from 'vitest';
-
-const trackMock = vi.hoisted(() => vi.fn());
-
-vi.mock('../../lib/analytics/client', () => ({ track: trackMock }));
-
-import type { PublicFormPolicy } from '../../lib/growth/form-policy';
-import { LeadForm } from './LeadForm';
-
-const formPolicy: PublicFormPolicy = {
-  mode: 'growth_v1',
-  version: 'growth_v1.2026-09-01',
-  disclosures: {
-    contact: 'By sending, you agree Brian may follow up by email about your request.',
-    newsletter: 'Newsletter disclosure',
-    whitepaper: 'Whitepaper disclosure',
-  },
-};
-
-const UUID_V4 =
-  /^[0-9a-f]{8}-[0-9a-f]{4}-4[0-9a-f]{3}-[89ab][0-9a-f]{3}-[0-9a-f]{12}$/iu;
-
-function fill(email: string, company = 'Acme'): void {
-  fireEvent.change(screen.getByLabelText(/^name$/i), {
-    target: { value: 'Buyer' },
-  });
-  fireEvent.change(screen.getByLabelText(/work email/i), {
-    target: { value: email },
-  });
-  fireEvent.change(screen.getByLabelText(/^company$/i), {
-    target: { value: company },
-  });
-}
-
-function request(): void {
-  fireEvent.click(
-    screen.getByRole('button', { name: /request enterprise quote/i })
-  );
-}
-
-function sentBody(fetchMock: ReturnType<typeof vi.fn>, call: number) {
-  return JSON.parse(fetchMock.mock.calls[call][1].body as string);
-}
-
-beforeEach(() => {
-  sessionStorage.clear();
-});
-
-afterEach(() => {
-  vi.unstubAllGlobals();
-});
-
-describe('LeadForm', () => {
-  beforeEach(() => {
-    trackMock.mockClear();
-    vi.stubGlobal('fetch', vi.fn().mockResolvedValue({ ok: true, status: 200 }));
-  });
-
-  it('submits and fires the lead analytics with surface/source_section, then shows the sent state', async () => {
-    render(<LeadForm formPolicy={formPolicy} />);
-    fill('dev@example.com');
-    request();
-
-    await waitFor(() => {
-      expect(
-        screen.getByText(/we'll be in touch within one business day/i)
-      ).toBeTruthy();
-    });
-
-    expect(trackMock).toHaveBeenCalledWith('marketing:lead_form_submit', {
-      surface: 'pricing',
-      source_section: 'lead-form',
-    });
-    expect(trackMock).toHaveBeenCalledWith('marketing:lead_form_success', {
-      surface: 'pricing',
-      source_section: 'lead-form',
-    });
-    expect(trackMock).not.toHaveBeenCalledWith(
-      'marketing:lead_form_fail',
-      expect.anything()
-    );
-  });
-
-  it('fires the fail event with error_reason api_error when the request fails', async () => {
-    vi.stubGlobal('fetch', vi.fn().mockResolvedValue({ ok: false, status: 500 }));
-    render(<LeadForm formPolicy={formPolicy} />);
-    fill('dev@example.com');
-    request();
-
-    await waitFor(() => {
-      expect(screen.getByText(/something went wrong/i)).toBeTruthy();
-    });
-
-    expect(trackMock).toHaveBeenCalledWith('marketing:lead_form_fail', {
-      surface: 'pricing',
-      source_section: 'lead-form',
-      error_reason: 'api_error',
-    });
-  });
-
-  it('renders the See how Pilot-to-Prod works link pointing at /pilot-to-prod', () => {
-    render(<LeadForm formPolicy={formPolicy} />);
-    const link = screen.getByRole('link', {
-      name: /see how pilot-to-prod works/i,
-    });
-    expect(link.getAttribute('href')).toBe('/pilot-to-prod');
-  });
-});
-
-describe('LeadForm growth policy', () => {
-  it('renders the contact disclosure and describes the submit control', () => {
-    render(<LeadForm formPolicy={formPolicy} />);
-
-    const disclosure = screen.getByText(formPolicy.disclosures.contact);
-    const button = screen.getByRole('button', {
-      name: /request enterprise quote/i,
-    });
-
-    expect(disclosure.id).toBeTruthy();
-    expect(button.getAttribute('aria-describedby')).toBe(disclosure.id);
-  });
-
-  it('submits the immutable growth envelope declaring the pricing form kind', async () => {
-    const fetchMock = vi.fn().mockResolvedValue({ ok: true, status: 200 });
-    vi.stubGlobal('fetch', fetchMock);
-    render(<LeadForm formPolicy={formPolicy} />);
-
-    fill('buyer@example.com');
-    fireEvent.change(screen.getByLabelText(/team size/i), {
-      target: { value: '6-25' },
-    });
-    request();
-
-    await waitFor(() => expect(fetchMock).toHaveBeenCalledOnce());
-    expect(fetchMock.mock.calls[0][0]).toBe('/api/leads');
-    const body = sentBody(fetchMock, 0);
-    expect(body.form_kind).toBe('pricing');
-    expect(body.email).toBe('buyer@example.com');
-    expect(body.name).toBe('Buyer');
-    expect(body.company).toBe('Acme');
-    expect(body.team_size).toBe('6-25');
-    expect(body.pilot_interest).toBe('maybe');
-    expect(body.policy_version).toBe(formPolicy.version);
-    expect(body.submission_id).toMatch(UUID_V4);
-    expect(body.acquisition_session_id).toMatch(UUID_V4);
-  });
-
-  it('reuses the submission UUID when an uncertain attempt is retried', async () => {
-    const fetchMock = vi
-      .fn()
-      .mockRejectedValueOnce(new Error('network'))
-      .mockResolvedValue({ ok: true, status: 200 });
-    vi.stubGlobal('fetch', fetchMock);
-    render(<LeadForm formPolicy={formPolicy} />);
-
-    fill('buyer@example.com');
-    request();
-    await waitFor(() => expect(fetchMock).toHaveBeenCalledOnce());
-    request();
-    await waitFor(() => expect(fetchMock).toHaveBeenCalledTimes(2));
-
-    expect(sentBody(fetchMock, 1).submission_id).toBe(
-      sentBody(fetchMock, 0).submission_id
-    );
-  });
-
-  it('mints a new submission UUID when the buyer changes the facts', async () => {
-    const fetchMock = vi
-      .fn()
-      .mockRejectedValueOnce(new Error('network'))
-      .mockResolvedValue({ ok: true, status: 200 });
-    vi.stubGlobal('fetch', fetchMock);
-    render(<LeadForm formPolicy={formPolicy} />);
-
-    fill('buyer@example.com');
-    request();
-    await waitFor(() => expect(fetchMock).toHaveBeenCalledOnce());
-    fill('buyer@example.com', 'Globex');
-    request();
-    await waitFor(() => expect(fetchMock).toHaveBeenCalledTimes(2));
-
-    expect(sentBody(fetchMock, 1).submission_id).not.toBe(
-      sentBody(fetchMock, 0).submission_id
-    );
-    expect(sentBody(fetchMock, 1).company).toBe('Globex');
-  });
-
-  it('requires a page refresh after a policy mismatch and reports no success', async () => {
-    vi.stubGlobal(
-      'fetch',
-      vi.fn().mockResolvedValue({ ok: false, status: 409 })
-    );
-    render(<LeadForm formPolicy={formPolicy} />);
-
-    fill('buyer@example.com');
-    request();
-
-    await waitFor(() =>
-      expect(screen.getByRole('button', { name: /refresh page/i })).toBeTruthy()
-    );
-    expect(screen.queryByText(/we'll be in touch/i)).toBeNull();
-  });
-});
diff --git a/apps/website/src/components/pricing/LeadForm.tsx b/apps/website/src/components/pricing/LeadForm.tsx
deleted file mode 100644
index 73d6b3856..000000000
--- a/apps/website/src/components/pricing/LeadForm.tsx
+++ /dev/null
@@ -1,262 +0,0 @@
-'use client';
-import { useRef, useState } from 'react';
-import type { PublicFormPolicy } from '../../lib/growth/form-policy';
-import {
-  FORM_POLICY_REFRESH_MESSAGE,
-  growthFormRequestSnapshot,
-  type GrowthFormRequestSnapshot,
-} from '../../lib/growth/form-client';
-import { analyticsEvents } from '../../lib/analytics/events';
-import { track } from '../../lib/analytics/client';
-import { Container } from '../ui/Container';
-import { Section } from '../ui/Section';
-import { Eyebrow } from '../ui/Eyebrow';
-import { Button } from '../ui/Button';
-import { Card } from '../ui/Card';
-
-export function LeadForm({ formPolicy }: { formPolicy: PublicFormPolicy }) {
-  const [status, setStatus] = useState<
-    'idle' | 'sending' | 'sent' | 'error' | 'stale'
-  >('idle');
-  const [pilotInterest, setPilotInterest] = useState<'yes' | 'maybe' | 'no'>('maybe');
-  const submissionSnapshot = useRef<GrowthFormRequestSnapshot | null>(null);
-  const disclosureId = 'lead-form-growth-disclosure';
-
-  const handleSubmit = async (e: React.FormEvent<HTMLFormElement>) => {
-    e.preventDefault();
-    setStatus('sending');
-    const form = e.currentTarget;
-    const data = Object.fromEntries(new FormData(form));
-    track(analyticsEvents.marketingLeadFormSubmit, {
-      surface: 'pricing',
-      source_section: 'lead-form',
-    });
-    try {
-      const snapshot = growthFormRequestSnapshot(submissionSnapshot.current, {
-        form_kind: 'pricing',
-        email: String(data['email'] ?? ''),
-        name: String(data['name'] ?? ''),
-        company: String(data['company'] ?? ''),
-        message: String(data['message'] ?? ''),
-        team_size: String(data['team_size'] ?? ''),
-        timeline: String(data['timeline'] ?? ''),
-        pilot_interest: pilotInterest,
-      });
-      submissionSnapshot.current = snapshot;
-      const res = await fetch('/api/leads', {
-        method: 'POST',
-        headers: { 'Content-Type': 'application/json' },
-        body: JSON.stringify({
-          ...snapshot.facts,
-          acquisition_session_id: snapshot.acquisition_session_id,
-          submission_id: snapshot.submission_id,
-          policy_version: formPolicy.version,
-        }),
-      });
-      if (res.status === 409) {
-        submissionSnapshot.current = null;
-        setStatus('stale');
-        return;
-      }
-      if (res.status >= 400 && res.status < 500) {
-        submissionSnapshot.current = null;
-      }
-      if (res.ok) {
-        submissionSnapshot.current = null;
-        track(analyticsEvents.marketingLeadFormSuccess, {
-          surface: 'pricing',
-          source_section: 'lead-form',
-        });
-        setStatus('sent');
-      } else {
-        track(analyticsEvents.marketingLeadFormFail, {
-          surface: 'pricing',
-          source_section: 'lead-form',
-          error_reason: 'api_error',
-        });
-        setStatus('error');
-      }
-    } catch {
-      track(analyticsEvents.marketingLeadFormFail, {
-        surface: 'pricing',
-        source_section: 'lead-form',
-        error_reason: 'network_error',
-      });
-      setStatus('error');
-    }
-  };
-
-  return (
-    <Section id="lead-form" surface="canvas" ariaLabelledBy="lead-form-heading">
-      <Container>
-        <div className="lead-form-wrap">
-          <div className="lead-form-header">
-            <div className="lead-form-rail">
-              <Eyebrow tone="accent" className="lead-form-eyebrow">Enterprise</Eyebrow>
-              <span className="lead-form-rail-line" aria-hidden="true" />
-            </div>
-            <h2 id="lead-form-heading" className="lead-form-heading">
-              Choose the support.<br />Add delivery if you need it.
-            </h2>
-            <p className="lead-form-subhead">
-              Production Assurance and Pilot-to-Prod are separate choices. Request ongoing support or ask us to scope a hands-on delivery engagement.
-            </p>
-            <a href="/pilot-to-prod" className="lead-form-p2p-link">
-              See how Pilot-to-Prod works →
-            </a>
-          </div>
-
-          <div className="lead-form-grid">
-            {status === 'stale' ? (
-              <Card padding="lg">
-                <div role="alert">
-                  <p className="lead-form-disclosure">
-                    {FORM_POLICY_REFRESH_MESSAGE}
-                  </p>
-                  <Button
-                    type="button"
-                    variant="primary"
-                    size="md"
-                    onClick={() => window.location.reload()}
-                  >
-                    Refresh page
-                  </Button>
-                </div>
-              </Card>
-            ) : status === 'sent' ? (
-              <Card padding="lg">
-                <p className="lead-form-sent-message">
-                  Thanks &mdash; we&apos;ll be in touch within one business day.
-                </p>
-              </Card>
-            ) : (
-              <Card padding="lg">
-                <form onSubmit={handleSubmit} className="lead-form-form">
-                  <label htmlFor="lf-name" className="sr-only">Name</label>
-                  <input
-                    id="lf-name"
-                    name="name"
-                    autoComplete="name"
-                    aria-label="Name"
-                    placeholder="Name"
-                    required
-                    className="lead-form-input"
-                  />
-                  <label htmlFor="lf-email" className="sr-only">Work email</label>
-                  <input
-                    id="lf-email"
-                    name="email"
-                    type="email"
-                    autoComplete="email"
-                    aria-label="Work email"
-                    placeholder="Work email"
-                    required
-                    className="lead-form-input"
-                  />
-                  <label htmlFor="lf-company" className="sr-only">Company</label>
-                  <input
-                    id="lf-company"
-                    name="company"
-                    autoComplete="organization"
-                    aria-label="Company"
-                    placeholder="Company"
-                    required
-                    className="lead-form-input"
-                  />
-
-                  <div className="lead-form-field-row">
-                    <div>
-                      <label htmlFor="lf-team-size" className="lead-form-field-label">
-                        Team size
-                      </label>
-                      <select
-                        id="lf-team-size"
-                        name="team_size"
-                        className="lead-form-input lead-form-select"
-                        defaultValue=""
-                      >
-                        <option value="" disabled>Select…</option>
-                        <option value="1-5">1–5 developers</option>
-                        <option value="6-25">6–25 developers</option>
-                        <option value="26-100">26–100 developers</option>
-                        <option value="100+">100+ developers</option>
-                      </select>
-                    </div>
-                    <div>
-                      <label htmlFor="lf-timeline" className="lead-form-field-label">
-                        Timeline
-                      </label>
-                      <select
-                        id="lf-timeline"
-                        name="timeline"
-                        className="lead-form-input lead-form-select"
-                        defaultValue=""
-                      >
-                        <option value="" disabled>Select…</option>
-                        <option value="this_quarter">This quarter</option>
-                        <option value="next_quarter">Next quarter</option>
-                        <option value="6_plus_months">6+ months</option>
-                        <option value="exploring">Just exploring</option>
-                      </select>
-                    </div>
-                  </div>
-
-                  <fieldset className="lead-form-fieldset">
-                    <legend className="lead-form-legend">
-                      Pilot-to-Prod
-                    </legend>
-                    <div className="lead-form-radio-row">
-                      {(['yes', 'maybe', 'no'] as const).map((value) => (
-                        <label key={value} className="lead-form-radio-label">
-                          <input
-                            type="radio"
-                            name="pilot_interest"
-                            value={value}
-                            checked={pilotInterest === value}
-                            onChange={() => setPilotInterest(value)}
-                          />
-                          {value === 'yes' && 'Yes, include it'}
-                          {value === 'maybe' && 'Tell me more'}
-                          {value === 'no' && 'Assurance only'}
-                        </label>
-                      ))}
-                    </div>
-                  </fieldset>
-
-                  <label htmlFor="lf-message" className="sr-only">Tell us about your use case</label>
-                  <textarea
-                    id="lf-message"
-                    name="message"
-                    aria-label="Tell us about your use case"
-                    placeholder="Tell us about your use case (optional)"
-                    rows={3}
-                    className="lead-form-input lead-form-textarea"
-                  />
-
-                  <p id={disclosureId} className="lead-form-disclosure">
-                    {formPolicy.disclosures.contact}
-                  </p>
-                  <Button
-                    type="submit"
-                    variant="primary"
-                    size="md"
-                    disabled={status === 'sending'}
-                    className="lead-form-submit"
-                    aria-describedby={disclosureId}
-                  >
-                    {status === 'sending' ? 'Sending…' : 'Request enterprise quote'}
-                  </Button>
-                  {status === 'error' && (
-                    <p className="lead-form-error">
-                      Something went wrong &mdash; try again or email us directly.
-                    </p>
-                  )}
-                </form>
-              </Card>
-            )}
-          </div>
-        </div>
-      </Container>
-    </Section>
-  );
-}
diff --git a/apps/website/src/lib/analytics/events.ts b/apps/website/src/lib/analytics/events.ts
index 30b465f5e..9e6f3e2d6 100644
--- a/apps/website/src/lib/analytics/events.ts
+++ b/apps/website/src/lib/analytics/events.ts
@@ -74,6 +74,7 @@ export type CtaId =
   | 'pricing_tier_community'
   | 'pricing_tier_production_assurance'
   | 'pricing_tier_enterprise'
+  | 'pricing_enterprise_band'
   // Footer product links
   | 'footer_pilot_to_prod'
   | 'footer_ag_ui'
diff --git a/apps/website/src/styles/marketing.css b/apps/website/src/styles/marketing.css
index 4164fba9b..5ba0cfaa2 100644
--- a/apps/website/src/styles/marketing.css
+++ b/apps/website/src/styles/marketing.css
@@ -326,139 +326,32 @@
 @media (prefers-reduced-motion: reduce) {
 }
 
-/* LeadForm — components/pricing/LeadForm.tsx */
-.lead-form-wrap {
-  max-width: 1080px;
-  margin: 0 auto;
-}
-.lead-form-header {
-  margin-bottom: 48px;
-  max-width: 720px;
-}
-.lead-form-rail {
-  display: flex;
-  align-items: baseline;
-  gap: 14px;
-  margin-bottom: 12px;
-}
-.lead-form-rail-line {
-  flex: 1;
-  height: 1px;
-  background: var(--color-border);
-}
-.lead-form-eyebrow {
-  margin-bottom: 0;
-}
-.lead-form-heading {
-  font-family: var(--font-garamond);
-  font-weight: 700;
-  font-size: clamp(28px, 3.5vw, 42px);
-  color: var(--color-text-primary);
-  margin-top: 0;
-  margin-bottom: 16px;
-  letter-spacing: -0.02em;
-  line-height: 1.1;
-}
-.lead-form-subhead {
-  font-family: var(--font-inter);
-  font-size: var(--text-body-lg);
-  line-height: var(--text-body-lg--line-height);
-  color: var(--color-text-secondary);
-  margin: 0;
-}
-.lead-form-p2p-link {
-  display: inline-block;
-  margin-top: 10px;
-  font-weight: 600;
-  color: var(--color-accent);
-}
-.lead-form-grid {
+/* EnterpriseCtaBand — components/pricing/EnterpriseCtaBand.tsx */
+.enterprise-band {
   max-width: 640px;
-}
-.lead-form-sent-message {
+  margin: 0 auto;
   text-align: center;
-  color: var(--color-text-secondary);
-  margin: 0;
-}
-.lead-form-form {
   display: flex;
   flex-direction: column;
+  align-items: center;
   gap: 12px;
 }
-.lead-form-input {
-  background: var(--color-surface);
-  border: 1px solid var(--color-border);
-  color: var(--color-text-primary);
-  border-radius: var(--radius-md);
-  padding: 10px 14px;
-  width: 100%;
-  font-family: var(--font-inter);
-  font-size: 14px;
-  outline: none;
-}
-.lead-form-input:focus {
-  border-color: var(--color-accent);
-  box-shadow: var(--shadow-focus);
-}
-.lead-form-field-row {
-  display: grid;
-  grid-template-columns: 1fr 1fr;
-  gap: 10px;
-}
-.lead-form-field-label {
-  display: block;
-  font-size: 11px;
-  font-weight: 600;
-  color: var(--color-text-muted);
-  text-transform: uppercase;
-  letter-spacing: 0.06em;
+.enterprise-band-eyebrow {
   margin-bottom: 4px;
 }
-.lead-form-select {
-  padding: 9px 14px;
-}
-.lead-form-fieldset {
-  border: 1px solid var(--color-border);
-  border-radius: var(--radius-md);
-  padding: 10px 14px;
+.enterprise-band-heading {
+  font-family: var(--font-garamond);
+  font-size: var(--text-h2);
+  line-height: var(--text-h2--line-height);
+  color: var(--color-text-primary);
   margin: 0;
 }
-.lead-form-legend {
-  font-size: 11px;
-  font-weight: 600;
-  color: var(--color-text-muted);
-  text-transform: uppercase;
-  letter-spacing: 0.06em;
-  padding: 0 6px;
-}
-.lead-form-radio-row {
-  display: flex;
-  gap: 16px;
-  flex-wrap: wrap;
-  margin-top: 6px;
-}
-.lead-form-radio-label {
-  display: flex;
-  align-items: center;
-  gap: 6px;
-  font-size: 13px;
+.enterprise-band-lede {
   font-family: var(--font-inter);
+  font-size: var(--text-body-lg);
+  line-height: var(--text-body-lg--line-height);
   color: var(--color-text-secondary);
-  cursor: pointer;
-}
-.lead-form-textarea {
-  resize: vertical;
-}
-.lead-form-submit {
-  width: 100%;
-  justify-content: center;
-  margin-top: 4px;
-}
-.lead-form-error {
-  font-size: 13px;
-  text-align: center;
-  color: var(--color-angular-red);
-  margin: 0;
+  margin: 0 0 8px;
 }
 
 /* PricingFAQ — components/pricing/PricingFAQ.tsx */
@@ -641,74 +534,6 @@
   line-height: 1.2;
 }
 
-/* ContactForm — components/contact/ContactForm.tsx */
-.contact-form-sent {
-  color: var(--color-text-primary);
-  padding: 24px;
-}
-.contact-form {
-  display: flex;
-  flex-direction: column;
-  gap: 16px;
-  max-width: 480px;
-}
-.contact-form-label {
-  font-size: var(--text-body);
-  color: var(--color-text-primary);
-}
-.contact-form-optional {
-  color: var(--color-text-muted);
-}
-.contact-form-input {
-  display: block;
-  width: 100%;
-  padding: 10px 12px;
-  font-size: var(--text-body);
-  font-family: var(--font-inter);
-  color: var(--color-text-primary);
-  background: var(--color-surface);
-  border: 1px solid var(--color-border);
-  border-radius: 6px;
-  margin-top: 4px;
-}
-.contact-form-textarea {
-  resize: vertical;
-}
-.contact-form-error {
-  color: #c00;
-}
-
-/* AltChannelRow — components/contact/AltChannelRow.tsx */
-.contact-alt-row {
-  display: flex;
-  gap: 16px;
-  align-items: center;
-  flex-wrap: wrap;
-  margin: 0;
-}
-.contact-alt-link {
-  color: var(--color-accent);
-  text-decoration: none;
-  font-size: var(--text-body);
-  font-family: var(--font-inter);
-}
-.contact-alt-sep {
-  color: var(--color-text-muted);
-}
-
-/* SlaCard — components/contact/SlaCard.tsx */
-.sla-card {
-  padding: 20px;
-  max-width: 480px;
-}
-.sla-card-text {
-  margin: 0;
-  color: var(--color-text-primary);
-  font-size: var(--text-body);
-  font-family: var(--font-inter);
-  line-height: var(--text-body--line-height);
-}
-
 /* GitHubStarsPill — components/contact/GitHubStarsPill.tsx */
 .gh-stars-pill-link {
   text-decoration: none;
diff --git a/apps/website/src/styles/pages.css b/apps/website/src/styles/pages.css
index 560d62084..72d4f36af 100644
--- a/apps/website/src/styles/pages.css
+++ b/apps/website/src/styles/pages.css
@@ -1157,12 +1157,6 @@
 }
 
 /* Contact page — app/contact/page.tsx */
-.contact-page-inner {
-  max-width: 720px;
-}
-.contact-page-eyebrow-spaced {
-  margin-bottom: 16px;
-}
 .contact-page-h1 {
   font-family: var(--font-garamond);
   font-size: var(--text-h1);
@@ -1173,23 +1167,64 @@
   margin-bottom: 16px;
   letter-spacing: -0.02em;
 }
-.contact-page-subtitle {
+.contact-band {
+  display: grid;
+  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
+  gap: 48px;
+  align-items: start;
+}
+.contact-band-eyebrow {
+  margin-bottom: 16px;
+}
+.contact-band-lede {
   font-family: var(--font-inter);
   font-size: var(--text-body-lg);
   line-height: var(--text-body-lg--line-height);
   color: var(--color-text-secondary);
-  margin: 0;
-  margin-bottom: 24px;
-  max-width: 60ch;
+  margin: 0 0 24px;
+  max-width: 48ch;
 }
-.contact-page-sla-wrap {
-  margin-bottom: 24px;
+.contact-band-note {
+  font-family: var(--font-inter);
+  font-size: var(--text-body);
+  line-height: var(--text-body--line-height);
+  color: var(--color-text-primary);
+  border-left: 3px solid var(--color-accent);
+  padding: 6px 0 6px 14px;
+  margin: 0 0 24px;
 }
-.contact-page-links-row {
-  margin-top: 32px;
+.contact-band-channels {
   display: flex;
   flex-direction: column;
-  gap: 16px;
+  gap: 12px;
+}
+.contact-chips {
+  display: flex;
+  flex-wrap: wrap;
+  gap: 8px;
+}
+.contact-chip {
+  display: inline-flex;
+  align-items: center;
+  min-height: 32px;
+  padding: 0 12px;
+  border: 1px solid var(--color-border);
+  border-radius: var(--radius-full);
+  font-family: var(--font-inter);
+  font-size: 13px;
+  color: var(--color-text-primary);
+  text-decoration: none;
+  background: var(--color-surface);
+}
+.contact-chip:hover {
+  border-color: var(--color-accent-border-hover);
+  color: var(--color-accent);
+}
+@media (max-width: 900px) {
+  .contact-band {
+    grid-template-columns: minmax(0, 1fr);
+    gap: 28px;
+  }
 }
 
 /* Not-found page — app/not-found.tsx */
diff --git a/apps/website/src/styles/style-contracts.spec.ts b/apps/website/src/styles/style-contracts.spec.ts
index a3519d075..2ca79d7e5 100644
--- a/apps/website/src/styles/style-contracts.spec.ts
+++ b/apps/website/src/styles/style-contracts.spec.ts
@@ -205,6 +205,15 @@ const CONTRACTS: StyleContract[] = [
       gap: /gap:/,
     },
   },
+  {
+    file: 'pages.css',
+    selector: '.contact-band',
+    why: 'Heading column and form card are grid siblings; without the grid the card drops below the heading and the page reads as the old single column.',
+    requires: {
+      display: /display:\s*grid/,
+      'grid-template-columns': /grid-template-columns:/,
+    },
+  },
 ];
 
 function baseDeclarationsFor(css: string, selector: string): string {
diff --git a/docs/superpowers/specs/2026-09-03-lead-forms-system-design.md b/docs/superpowers/specs/2026-09-03-lead-forms-system-design.md
index f47ba24aa..0103ae3ee 100644
--- a/docs/superpowers/specs/2026-09-03-lead-forms-system-design.md
+++ b/docs/superpowers/specs/2026-09-03-lead-forms-system-design.md
@@ -65,7 +65,7 @@ Fields: Work email (required), Name (optional), Company (optional), "What are yo
 **Enterprise variant**, `/contact?intent=enterprise`, read on the server so it renders without a flash:
 
 - eyebrow "Enterprise"; heading unchanged;
-- a required Timeline select after Company: This quarter, Next quarter, 6+ months, Just exploring;
+- Company becomes required ("Tell us the company so we can prepare.") and a required Timeline select follows it: This quarter, Next quarter, 6+ months, Just exploring;
 - textarea prompt "Tell us about your use case";
 - button "Request a conversation";
 - posts to `/api/leads` with `form_kind: 'pricing'` and `timeline`, which the route already accepts; analytics surface `pricing`, plus `entry_point` naming the pricing button that linked here.