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overview: "Preferred partners are approved resellers or referral partners who work closely with Recast on qualified opportunities. They may co-sell with our team, bring in new leads, or leverage Recast’s technical experts for demos and presales engagements.\nThese partners are typically in the growth stage — building pipeline, pursuing Recast certifications, and demonstrating early customer success.\nRecast supports Preferred partners with deal registration and protection, shared opportunities, and co-marketing programs that help expand reach and accelerate revenue.",
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overview: "Preferred Partners are approved resellers or referral partners who actively collaborate with Recast on qualified opportunities and co-selling motions. They are beyond transactional resale — investing time and resources to build Recast expertise, pursue certifications, and establish repeatable sales and delivery motions.\n\nThese partners typically co-sell and co-market with Recast, leveraging our technical experts and marketing resources to expand reach, accelerate deal velocity, and build early customer success stories. They are focused on the right customer segments, maintain a defined sales presence, and often represent Recast within their regional or vertical markets.\n\nPreferred Partners demonstrate early-stage commitment through pipeline creation, deal registration, and customer enablement. They receive access to enablement, marketing funds, and field collaboration to help them grow toward Premier-level engagement.\n\nPreferred Partners are in the growth phase of the Recast ecosystem — proving alignment, building capability, and showing consistent commitment to joint success.",
overview: "Premier partners are strategic, invite-only collaborators who maintain a direct relationship with Recast leadership. These partners typically include MSPs, OEMs, ISVs, NSIs, and Distributors, and they represent Recast’s highest level of engagement.\nThey co-sell, co-market, and co-deliver with Recast — often leading joint opportunities and supporting enterprise-scale customers. Each Premier partner has also committed to a joint business plan that outlines shared goals, growth initiatives, and mutual investment areas.\nPremier partners are deeply integrated into Recast’s ecosystem, participating in roadmap reviews, quarterly business planning, and go-to-market alignment to drive lasting customer success and long-term partnership growth.",
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overview: "Premier Partners are strategic, invite-only collaborators who represent Recast at the highest level of partnership. These partners have demonstrated sustained revenue growth, deep technical and sales capability, and a long-term commitment to joint business planning with Recast leadership.\n\nThey are fully enabled to co-sell, co-market, and co-deliver Recast solutions, often representing our brand in major enterprise environments. Premier Partners maintain certified technical resources, dedicated sales and marketing teams, and a defined customer base that aligns with Recast’s target markets and geographies.\n\nEach Premier Partner has a joint business plan with Recast — including shared revenue targets, annual growth goals, and investment commitments across enablement, customer adoption, and marketing execution. They also participate in roadmap reviews, quarterly business planning, and go-to-market alignment with Recast executives.\n\nPremier Partners are our most strategic alliances — delivering measurable impact through scale, shared investment, and sustained customer success across regions and verticals.",
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requirements: [
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"Invite Only Tier",
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"Invitation and signed Master Partner Agreement (MPA)",
overview:"Other partners represent our specialized, Invite-Only tracks — including MSP, Technology Partner (ISV), OEM, and Distributor. These partners operate under the Premier tier but follow unique engagement models based on their motion (service delivery, integration, embedding, or aggregation). All follow Recast’s Band 1–3 Rules of Engagement for consistency, but their commercial structures are negotiated. They are strategically selected and managed directly by Recast’s Channel and Product teams.",
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overview:
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partnerTypesDescs: [
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"Managed Service Providers (MSPs) are strategic delivery partners who package Recast’s technology into their own managed services — helping customers manage, secure, and optimize their IT environments more efficiently.\nMSPs think in monthly recurring revenue (MRR) — not annual contracts. They operate on predictable, consumption-based models and need software that scales with them, not against them. Recast fits perfectly into this model by being easy to deploy, multitenant, and designed for repeatable use across clients.\nRather than making margin on licenses, MSPs make money on the services they deliver around the software — configuration, automation, monitoring, and continuous management. Recast helps them improve their margins by reducing manual effort, increasing client coverage, and adding high-value capabilities they can bundle into existing service offerings.\nFor many MSPs, Recast also opens the door to application management as a service, expanding beyond traditional infrastructure or security management into new, higher-value revenue streams.\nMSP partners are a key part of Recast’s ecosystem — they scale our reach, drive recurring adoption, and deliver measurable customer outcomes every month.",
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"ISV partners are technology companies that package and resell Recast as part of their broader solution, creating a stronger combined offering for customers. These partners typically embed or align Recast’s capabilities with their own platform to enhance value, accelerate sales cycles, and simplify deployment for joint customers.\nBy partnering with Recast, ISVs can address more customer pain points, eliminate common objections around integration or workflow gaps, and bring a ready-to-deploy joint solution to market faster.\nISV partners typically co-sell and co-market with Recast — leveraging joint messaging, enablement, and go-to-market programs to expand reach, build credibility, and drive new revenue.\nTogether, we deliver a unified, higher-value solution that helps both companies win faster, sell more efficiently, and serve customers better.",
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"OEM partners are strategic technology companies that embed Recast’s capabilities directly into their own products or platforms to enhance functionality, performance, or customer experience. These relationships extend Recast’s reach to thousands of customers through the partner’s existing technology ecosystem.\nIn an OEM model, the partner licenses and integrates Recast technology under their own brand, delivering it as a seamless part of their broader solution. This creates a tightly coupled, scalable go-to-market motion where Recast’s value is distributed through a trusted, established platform — accelerating adoption and expanding market penetration.\nOEM partnerships are highly strategic and collaborative, often involving joint engineering, product roadmapping, and go-to-market alignment at both the technical and executive level.\nTogether, OEM partners and Recast bring enterprise-grade solutions to market faster, reduce deployment complexity for customers, and create durable, high-value revenue streams for both organizations.",
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"Distributors are territory-based partners with exclusive rights to represent and grow Recast within a defined region or market. They act as our local extension — managing partner recruitment, enablement, and demand generation to expand Recast’s reach and market share.\nThese partners typically maintain a network of resellers, MSPs, and system integrators in their region. They handle localized sales, billing, and first-line support, ensuring smooth customer engagement while helping Recast maintain brand and commercial consistency across markets.\nDistributors are responsible for developing regional pipeline, building and enabling sub-partners, and executing go-to-market plans aligned with Recast’s global objectives. They also collaborate with Recast on marketing, events, and regional channel strategy to ensure sustained partner and customer growth.\nThis model allows Recast to enter new markets efficiently, ensure local expertise, and scale faster through a trusted regional partner that’s fully invested in our success."
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"Managed Service Providers (MSPs) are strategic delivery partners who package Recast’s technology into their own managed services — helping customers manage, secure, and optimize their IT environments more efficiently.\n\nMSPs think in monthly recurring revenue (MRR) — not annual contracts. They operate on predictable, consumption-based models and need software that scales with them, not against them. Recast fits perfectly into this model by being easy to deploy, multitenant, and designed for repeatable use across clients.\n\nRather than making margin on licenses, MSPs make money on the services they deliver around the software — configuration, automation, monitoring, and continuous management. Recast helps them improve their margins by reducing manual effort, increasing client coverage, and adding high-value capabilities they can bundle into existing service offerings.\n\nFor many MSPs, Recast also opens the door to application management as a service, expanding beyond traditional infrastructure or security management into new, higher-value revenue streams.\n\nMSP partners are a key part of Recast’s ecosystem — they scale our reach, drive recurring adoption, and deliver measurable customer outcomes every month.",
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"ISV partners are technology companies that package and resell Recast as part of their broader solution, creating a stronger combined offering for customers. These partners typically embed or align Recast’s capabilities with their own platform to enhance value, accelerate sales cycles, and simplify deployment for joint customers.\n\nBy partnering with Recast, ISVs can address more customer pain points, eliminate common objections around integration or workflow gaps, and bring a ready-to-deploy joint solution to market faster.\n\nISV partners typically co-sell and co-market with Recast — leveraging joint messaging, enablement, and go-to-market programs to expand reach, build credibility, and drive new revenue.\n\nTogether, we deliver a unified, higher-value solution that helps both companies win faster, sell more efficiently, and serve customers better.",
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"OEM partners are strategic technology companies that embed Recast’s capabilities directly into their own products or platforms to enhance functionality, performance, or customer experience. These relationships extend Recast’s reach to thousands of customers through the partner’s existing technology ecosystem.\n\nIn an OEM model, the partner licenses and integrates Recast technology under their own brand, delivering it as a seamless part of their broader solution. This creates a tightly coupled, scalable go-to-market motion where Recast’s value is distributed through a trusted, established platform — accelerating adoption and expanding market penetration.\n\nOEM partnerships are highly strategic and collaborative, often involving joint engineering, product road mapping, and go-to-market alignment at both the technical and executive level.\n\nTogether, OEM partners and Recast bring enterprise-grade solutions to market faster, reduce deployment complexity for customers, and create durable, high-value revenue streams for both organizations.",
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"Distributors are territory-based partners with exclusive rights to represent and grow Recast within a defined region or market. They act as our local extension — managing partner recruitment, enablement, and demand generation to expand Recast’s reach and market share.\n\nThese partners typically maintain a network of resellers, MSPs, and system integrators in their region. They handle localized sales, billing, and first-line support, ensuring smooth customer engagement while helping Recast maintain brand and commercial consistency across markets.\n\nDistributors are responsible for developing regional pipeline, building and enabling sub-partners, and executing go-to-market plans aligned with Recast’s global objectives. They also collaborate with Recast on marketing, events, and regional channel strategy to ensure sustained partner and customer growth.\n\nThis model allows Recast to enter new markets efficiently, ensure local expertise, and scale faster through a trusted regional partner that’s fully invested in our success."
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