diff --git a/pytest.ini b/pytest.ini
index 3469dec..d866ca6 100644
--- a/pytest.ini
+++ b/pytest.ini
@@ -6,8 +6,9 @@ minversion = 6.0
 # -n/--numprocesses is passed.
 #
 # --reruns/--only-rerun: retry a test up to twice, but ONLY when it failed on a
-# timing signature (Selenium's TimeoutException, or pytest-timeout's own
-# "Failed: Timeout" wrapper) — the kind of failure this suite has repeatedly
+# timing signature (Selenium's TimeoutException, pytest-timeout's own
+# "Failed: Timeout" wrapper, or a StaleElementReferenceException from a React
+# re-render between find and use) — the kind of failure this suite has repeatedly
 # turned out to be a race or a throttled backend rather than a real bug.
 # AssertionError is deliberately excluded: those are logic/data failures (e.g.
 # a hardcoded fixture that no longer exists) and rerunning them would only mask
@@ -16,6 +17,7 @@ addopts = --json-report --json-report-file=report.json --dist loadfile
     --reruns 2 --reruns-delay 5
     --only-rerun "TimeoutException"
     --only-rerun "Failed: Timeout"
+    --only-rerun "StaleElementReferenceException"
 testpaths = tests
 
 markers =
diff --git a/tests/consumer/smoke/test_con_seo_analytics.py b/tests/consumer/smoke/test_con_seo_analytics.py
index d45ca71..4ed4c5a 100644
--- a/tests/consumer/smoke/test_con_seo_analytics.py
+++ b/tests/consumer/smoke/test_con_seo_analytics.py
@@ -17,6 +17,7 @@
 import os
 import re
 import time
+from urllib.parse import urlparse
 
 import pytest
 
@@ -114,12 +115,18 @@ def test_prod_data_layer_has_config_call(driver):
 
 # ─── Dev: GA must be completely absent ─────────────────────────────────────────
 
+def _require_dev_target():
+    # HOME_URL_DEV is whichever site the suite targets; prod deploys point it at prod.
+    host = urlparse(DEV_URL or "").hostname or ""
+    if not host.startswith("dev."):
+        pytest.skip(f"HOME_URL_DEV targets '{host or 'nothing'}', not a dev host; GA-absent checks apply to dev only")
+
+
 @pytest.mark.smoke
 @pytest.mark.seo
 def test_dev_ga_script_tag_absent(driver):
     """Dev must not load any googletagmanager script (GA intentionally disabled)."""
-    if not DEV_URL:
-        pytest.skip("HOME_URL_DEV not set")
+    _require_dev_target()
     driver.get(DEV_URL)
     time.sleep(GA_SETTLE_SECONDS)
 
@@ -131,8 +138,7 @@ def test_dev_ga_script_tag_absent(driver):
 @pytest.mark.seo
 def test_dev_gtag_is_undefined(driver):
     """window.gtag must be undefined on dev (GA intentionally disabled)."""
-    if not DEV_URL:
-        pytest.skip("HOME_URL_DEV not set")
+    _require_dev_target()
     driver.get(DEV_URL)
     time.sleep(GA_SETTLE_SECONDS)